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9X Tashan partners Bingo to hunt for next big singer in Punjab

MUMBAI: 9X Tashan has partnered
with ITC’s Bingo Mad Angles to launch
a talent hunt for the next music
sensation in Punjab.
Titled ‘Bingo Mad Angles Music Star in
association with 9X Tashan’, the
talent hunt will provide singing
enthusiasts an opportunity to
showcase their talent and win an
opportunity to make an album along
with singing superstars from Punjab.
9X Media chief revenue officer Pawan
Jailkhani said, “We are extremely
pleased to partner with Bingo Mad
Angles and create this unique
property to introduce the next big
singer in Punjab. 9X Tashan is the
preferred Punjabi music channel
among the youth in India. We are
confident that ‘Bingo Mad Angles
Music Star in association with 9X
Tashan’ will receive a great response
from aspiring singers.”
Auditions for aspiring singers have
been held in Chandigarh, Amritsar and
Ludhiana. To announce the talent
hunt, a special music video titled
‘Bingo Mad Angles’ was created
featuring Punjab’s popular singers
Badshah, Ammy Virk, A Kay and
Maninder Buttar.
The song was written, conceptualised
and directed by 9XM and 9X Tashan
cluster head programming Baljinder
Mahant. JSL Singh composed the
music for the song. Participants have
to sing this song in their own unique
style and submit their entries. The
winner of the talent hunt will get to
feature in a music video with these
popular artists.
Participants can take part by logging
on to the official website and upload
their entry, by calling the IVR number
or audition on ground in malls across
Chandigarh, Amritsar and Ludhiana.
Entries can also be uploaded using
codes printed behind Bingo Mad Angles
Mahant added, “Punjabi music is on
the rise and there are many new
artists that deserve to be heard in the
commercial market. But due to the
lack of funds and other restrictions in
creating a new album or music videos,
talented new singers are not able to
enter the industry. With large brands
like Bingo Mad Angles getting into the
music space with such innovative
partnerships, the journey of new
singers gets smooth and effortless.
Bingo Mad Angles Music star will not
only benefit the industry but also
encourage other corporate and brands
to reach out to their consumers
through effective and innovative
Bingo Mad Angles Music star, in
association with 9X Tashan, will be
promoted across TV, print, radio and
on-ground platforms. The talent hunt
will also be promoted across the
digital and social media platforms of
9X Tashan and 9X Media. Big FM and
Hindustan Times have been roped in as
radio and print partners respectively.
9X Tashan will also capture the
journey of the winner in a special
half-hour episode to be aired on the

9X Tashan partners Bingo to hunt for next big singer in Punjab

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