A+E Networks and TV18 has begin soft run of factual and lifestyle channel- FYI TV18 on July 4. The channel will be fully launched in couple of days on all major DTH and analog cable platforms. It has also heard that there is some conflict over positioning of the channel , whether FYI TV18 will be categorised under factual entertainment or as a lifestyle channel.
FYI TV18 will have management hierarchy same as History TV18, headed by
A+E Networks|TV18 vice president and head of marketing Sangeeth Aiyer. A+E Networks|TV18 and President Strategy, Product & Alliances – Network 18 , MD Avinash Kaul will launch the channel this week.The channel will be live on all major DTH platforms. Tata Sky, Dish Tv, Airtel Digital, Videocon D2h are some. It will also be launched as HD channel. The tagline of the channel is life se milofy
The channel will be launched in all the major markets in languages like Hindi, English, Tamil, Telegu to name a few. Initially, the channel will have 100 hours of Hindi programming, with one of the prime shows hosted by fiction writer Chetan Bhagat. Another show will be Chef Vickey Ratnani’s Rivals in Law featuring actor Rohit Roy with his wife and mother.
There will be three locally produced shows in the beginning. The channel has launched the trailer on their facebook page today.
FYI also airs in Australia and Southeast Asia.