MUMBAI: Popular American sitcom ‘Everybody Loves Raymond’ has moved from Viacom18’s Comedy Central to Times Network’s Romedy Now.
Come 14 January, the channel will air back-to-back episodes of the sitcom from Monday to Friday at 8 pm. It will air all nine seasons of the show.
‘Everybody Loves Raymond’ stars stand-up comedian and Emmy-Award winner Ray Romano. The story revolves around Ray Barone, a successful sportswriter living on Long Island, New York, with his wife Debra (Patricia Heaton) and three kids.
‘Everybody Loves Raymond’ was an instant hit abroad and has a huge fan following even in India. While it was being telecast, the show was among Top 5 programmes in the primetime and was watched by over 18 million viewers each week. Further testimony to the success of the show was that the cast members of ‘Everybody Loves Raymond’ won Primetime Emmy Awards for their roles in the series.
In order to sustain the buzz around the property, Romedy Now will launch a digital campaign in February. Seeing that ELR can alternatively be termed as a ‘Family Comedy’, the core thought revolves around families spending their time together with Romedy Now.
The channel will use #FamilyTimeWithRomedy as a sub-plug and build content and activities around how the channel is the most sought after when it comes to family viewing. Using this, it will explore different traits, habits, likes and dislikes of each family. It will use instances from the show and pair them back with relatable scenes and stills from the show. The campaign will be executed on Facebook and Twitter.
Other key shows on the channel are ‘How I Met Your Mother’, ‘Gilmore Girls’, ‘Hot in Cleveland’, and ‘The Ellen DeGeneres Show’.