AXN HD enters English entertainment space; Colors Infinity exits: BARC week 28
MUMBAI: AXN HD enters the English entertainment space grabbing third position with Zee Cafe grabbing the numero uno position in the genre. Colors Infinity made an exit in this week’s data. Movies Now dominated the English movies space according to Broadcast Audience Research Data (BARC) India in week 28 of 2016.
Leaders in the infotainment space continue at the same position. The lifestyle genre saw a decline in ratings with NDTV Good Times entering the list.
Zee Cafe stands at the number one position with 214 (‘000s) followed by Star World with 141 (‘000s) in the second place. The third position is secured by AXN HD with 112 (‘000s) while Comedy Central holds the fourth position with 109 (‘000s). AXN takes the fifth spot with 102 (‘000s).
Movies Now continues to stay in the first place with 3444 (‘000s). Star Movies with 2602 (‘000s) and Sony Pix with 1907 (‘000s) grabbed the second and the third positions respectively. HBO secured the fourth position with 1291 (‘000s) followed be Zee Studio with 1154 (‘000s) in the fifth place.
Discovery continues to lead the space with 4488 impressions (000s), followed by National Geographic Channel on second position with 3195 impressions (000s). Animal Planet with 2732 impressions (000s) is on third position. History TV18 with 2335 impressions (000s) and Nat Geo Wild with 2017 impressions (000s) are on fourth and fifth spot respectively.
Living Foodz with 1749 Impressions (000s) and Fox Life with 740 Impressions (000s) took the first and the second spot respectively. TLC is on third position with 634 impressions (000s). Food Food grabbed fourth position with 517 impressions (000s) and NDTV Good Times took the fifth berth with 245 impressions (000s).