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BCCI sells 4-year title sponsorship rights to Paytm for Rs 203 crore

MUMBAI: Cricket continues to attract
sponsorship at higher value. BCCI has
sold the sponsorship rights for
international and domestic matches in
India to One97 Communications, which
runs India’s leading digital goods
marketplace Paytm, for Rs 203.28
crore (Rs 2.03 billion) for the period
September 2015-October 2019.
One97 will pay Rs 2.42 crore (Rs 24.2
million) per match, 21% higher than
the earlier contract BCCI had with its
sponsor. Mobile handset manufacturer
Micromax, the home series sponsor
for the 2014-15 season, was forking
out Rs 2 crore (Rs 20 million) per
India will host South Africa later this
year, which will be the start of the
international season association with
Paytm. India is slated to play 84
matches over the next four years.
The BCCI had issued invitation to
tender (ITT) in June for title
sponsorship rights for home series
tournaments. The base price for the
title sponsorship was Rs 1.68 crore
(Rs 16.8 million) per match.
BCCI secretary Anurag Thakur said,
“We are elated to have Paytm as our
homes series title sponsors. They are
one of the new generation companies
and we are delighted to partner with
them. Having them for next four
years gives the stability and
continuity to Indian cricket.​
“With nearly 84 matches scheduled
over the next 4 years with all major
countries playing in India, we are
hopeful that Paytm will be able to
build a strong and strategic
association with cricket. We are also
happy that the realisation has
increased by 20 per cent. It augurs
well for Indian cricket. I am thankful
to Paytm for their interest and faith
in Indian cricket and welcome them on
Paytm founder and CEO Vijay Shekhar
Sharma said, “Cricket is the dream
sport for us in India. Cricket
epitomises the Paytm values of
passion, hard work and team effort.
We are very happy to partner with the
BCCI and cheer for Indian cricket
with millions of fans. Over the next 4
years, we will continue to invest
strongly in cricket and other sports.
As a growing brand which has big plans
for a billion strong Indians, there is
no better platform than cricket in
Maxus, with GroupM ESP, has won the
sponsorship rights for Paytm. This is
the first time a sponsorship deal for
the BCCI has been concluded by a
media agency.
Maxus South Asia MD Kartik Sharma
said, “We are extremely happy for
partnering with Paytm, and helping
them win the BCCI rights. Until now
cricket has been dominated by other
mature categories and this is the
first time an ecommerce brand will be
using the platform to connect and
engage with its consumer base.”
Paytm SVP Shankar Nath said, “We are
delighted at becoming the title
sponsor for all BCCI India cricket for
the next 4 years. We firmly believe
the partnership with cricket in India
will help establish us even more as the
dominant mobile commerce company in
the country. As a growing brand which
has big plans for a billion strong
Indians there is no platform better
than cricket in India.”

BCCI sells 4-year title sponsorship rights to Paytm for Rs 203 crore

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