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Best Deal TV targets buyers in US, UK and Australia via eBay tie-up

MUMBAI: Best Deal TV, India’s first
celebrity-driven 24X7 home shopping
channel, has partnered online
marketplace eBay India that will allow
the channel to list its products across
three platforms—ebay.com,
ebay.co.uk and ebay.com.au,
specifically targeting buyers in the
US, UK and Australia respectively.
eBay India’s cross-border trade (CBT)
will enable exports of celebrity-
endorsed products currently being sold
on Best Deal TV.
Best Deal TV via its store on eBay
will list 2,000 SKUs across three
categories—home, fashion, and
lifestyle. A leading Bollywood
celebrity will endorse each product
being listed on the channel.
eBay India VP & MD Latif Nathani
said, “eBay India’s CBT business today
provides 20,000 entrepreneurs an
opportunity to export to global
audiences. This business has grown
exponentially and is a strategic fit to
our growth in India. We have noticed
that global consumers are looking for
variety and unique inventory from
“The partnership with Best Deal TV
will enable us to offer credible and
celebrity-endorsed products to
audiences across three countries. We
aim to expand Best Deal TV products
offering to over 17 countries in the
next six months.”
Best Deal TV India CEO Raj Kundra
said, “Since our launch, we have been
getting a lot of interest from Indians
residing internationally, wanting to
buy our exclusive celebrity products.
The collaboration with eBay India will
help us service those and many other
Bollywood loving customers worldwide.
This synergy will allow us to be the
first home shopping channel in India
to cater to customers worldwide.”
Consumer in the US, UK and Australia
who will log onto Best Deal TV stores
on eBay will be able to purchase the
latest in fashion and jewellery
including Shilpa Shetty’s designer Slim
Shape Jeans and her very own line of
sarees; Satyug Mangalsutra bracelet;
Neeta Lulla’s sarees and Anushka
Dandekar’s line of jeggings.
The beauty and lifestyle selection
includes products from Bollywood and
famous celebrities like Akshay
Kumar’s Twist headphones, Neha
Dhupia’s hair extensions, etc. The
home selection will include Farah
Khan’s air loc containers, Bipasha
Basu’s suggested air fryers, and
Wonderchef Sanjeev Kapoor’s
cookware collection. There will be
many more products available under
each of the above categories for
consumers to choose from.
As per eBay India Census of 2014, the
USA, UK and Australia are the top
three countries that contribute to the
CBT of eBay India. eBay India sellers
can use any of the 39 eBay worldwide
sites to export products to around 157
million active buyers around the
world. At any given time, there are
over 3.5 million live listings from
India on eBay worldwide sites across
lifestyle, collectibles, and media

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