Reliance Broadcast Network’s regional entertainment channel Big Magic Ganga has launched the seventh season of its reality show ‘Big Memsaab’.
The channel, targeted for viewers in Bihar, Jharkhand and the Purvanchal region, brings forward talented homemakers in the region through the show.
“Being the leading regional general entertainment channel of Bihar and Jharkhand, we only strive to provide original content that is entertaining and engages maximum viewers. To make this platform available for maximum number of housewives, we are reaching the deep pockets of the market through multiple touch points,” said a channel spokesperson.
The seventh season of ‘Big Memsaab’ has on board Xpert as its title sponsor, Horlicks as co-presenting and Colgate as the powered-by sponsor.
The show will be promoted on 92.7 Big FM and Big Magic, as well as through on-ground activation, OOH, print, digital and cinema.
Auditions for ‘Big Memsaab 7′ are underway and will conclude by 8 May. The auditions will be held in Jamshedpur, Ranchi, Bokaro, Dhanbad, Bhagalpur, Muzzafarpur, Chhapra, Patna, Varanasi, Gorakhpur and Lucknow. Prospective participants have to qualify for three stages of audition—’Talented Memsaab’, ‘Khubsurat Memsaab’ and ‘Kitchen Ki Memsaab’. Following the auditions, the contestants will be shortlisted for the finals and then compete for the title of ‘Big Memsaab 7′.
Big Magic Ganga is distributed across all cable operators in the states of Bihar, Jharkhand and UP. It is offered by MSOs likes DEN, Digicable, WWIL, Hathway, Darsh and Maurya, and by DTH players like Airtel Digital TV, Dish TV, Reliance Digital, DD Direct and Videocon d2h.
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