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Big Magic Ganga launches ‘Rasoi Ki Rani’

MUMBAI: Big Magic Ganga, the
regional channel for Bihar, Jharkhand
and Purvanchal, has launched ‘Rasoi
Ki Rani: Jeetein Sitaron Ka Dil’, a
search for the greatest chef at home
who can deliver an experience of
authentic regional cuisine for
celebrity guests.
Ripudaman Handa, winner of
‘MasterChef: Kitchen Ke Superstar’,
will host the show. It will also include
other celebrity walk-in guests.
A 90-day audition will be held to
select the best candidates. Women
from 16 cities of UP, Bihar,
Jharkhand, Madhya Pradesh, West
Bengal, and New Delhi will participate
in the reality show.
‘Rasoi Ki Rani’ will have three rounds,
namely ‘Interactive Game’, ‘Masala
Muqabla’ and ‘Jaika E Bahar’.
Eighteen winners will be chosen as
part of the audition process, out of
which four will reach the grand finale.
Big Magic Ganga SVP TV programming
Partha Dey said, “The new season of
‘Rasoi Ki Rani: Jeetein Sitaron Ka Dil’
is an addition to the already
established and immensely popular
property. With every new season, our
aim is to raise the bar in terms of
engagement level with the audience
and providing them with lots of
entertainment. We are delighted to
have Ripudaman Handa, winner of
‘MasterChef – Kitchen Ke Superstar’
as the host and are certain that he
will add a lot of credibility to the
show with his vast knowledge and
experience. The show is extremely
high on aspiration and will definitely
create effective integration
opportunities for our partners.”
The show will see a marketing plan
across key markets, including radio
promotions, activations and branding.

Big Magic Ganga launches ‘Rasoi Ki Rani’

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