Big Magic, the regional entertainment channels from the Reliance Broadcast Network (RBNL) stable the for Hindi heartland, will now be available on Reliance Digital TV platform.
Big Magic will replace Imagine TV on Reliance Digital TV channel No. 213, increasing its reach to an additional 4.5 million digital homes across India.
The move allows Big Magic immediate width in reach across the country, and marks the first step in its digital distribution plan, the channel said. It is also in the process of closing more digital alliances.