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Big Magic to launch ‘Lete Hai Khabar’ on 2 Nov

MUMBAI: Reliance Broadcast Network
Ltd’s comedy channel Big Magic and
radio network Big FM will be launching
another show from its bouquet of
spoofs and comedy content titled
‘Lete Hain Khabar’.
In line with its new integrated
strategy, this is the third successive
show being launched, which will run on
both Big Magic and Big FM.
Premiering on Monday, 2 November at
9:30 pm, the show will be hosted by
popular TV star Varun Badola.
‘Lete Hain Khabar’ will be a bi-weekly
topical take on everything that has
been making noise in the world of
current affairs.
Big Magic creative director Bimal
Unnikrishnan said, “With ‘Lete Hai
Khabar’, we intend to take a step
forward in the genre of topical
comedy. The show combines humour
and current affairs/topical news in an
unconventional way, which will not
only make the audience laugh, but
also keep them connected to the
content of the show. With innovative
content at its core, we are confident
that ‘Lete Hai Khabar’ will live up to
Big Magic’s entertainment and
laughter quotient, and will be
appreciated by viewers across all our
key markets.”
Badola will dig into news stories that
are trending and present them to the
viewers in a humorous manner. To
make the content more entertaining,
pictorials, videos and graphics will be
used for illustration. The quirkiness
will further get elevated with fake
‘Subject Matter Experts’.
The show will see a multi-media
promotional plan across key markets,
which will include a 360-degree
marketing campaign. The channel will
engage with viewers and trade
partners locally and nationally
through multiple platforms.

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