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Big Magic unveils new logo and identity

MUMBAI: Reliance Broadcast
Network’s comedy channel Big Magic
has unveiled a new logo and identity
with a strategic focus on
differentiated comedy content.
As part of the renewed strategic
vision, the content will be
unpredictable, innovative, and quirky,
targeting families, but predominantly
the male audience, mentions the
Reliance Broadcast Network Ltd CEO
Tarun Katial said, “It has been a great
year for Big Magic since its launch
last year and we are positive that our
fresh, contemporary, over-the-top,
and quirky positioning will help in
amplifying the overall channel
outlook. Our clear objective is to
make viewers laugh out loud and build
iconic characters in the comedy space.
With original content targeted at
metros and non-metros, both long and
short formats, Big Magic is focused to
provide nothing but unique and edgy
comedy through its content to make
people laugh out loud.”
With original content packing in a high
degree of humour, Big Magic viewers
will get to see shows in the sitcom
and non-fiction space. The content
offered will be platform agnostic with
a large play in the digital and mobile
Reliance Broadcast Network Ltd
creative director Paritosh Painter
said, “At Big Magic, we strive to offer
comedy content that is fresh,
surprising, unpredictable and fully
over the top. In line with our new
campaign, we will continue our
commitment to offering a comic line-
up of sitcoms, surprising, and
unpredictable short formats on topical
issues, laugh-out-loud weekend
specials, and festive specials.”
The logo was unveiled today in the
presence of Kiku Sharda, aka Akbar,
and Delnaaz Irani, aka Rani, from
‘Akbar Birbal’ and many other popular
Big Magic stars.
The channel is presently available
across all DTH players like Tata Sky,
Airtel Digital, Videocon d2h, DD Free
Dish, Dish TV, and Reliance Digital TV,
along with all cable operators
including Hathway, Incable, Digicable,
DEN, 7 Star, ABS, Siticable, Star
Broadband and GTPL.

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