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Colors Infinity to launch home grown English reality show

MUMBAI:
The
newly
launched
English
entertainment
channel
from
the
Viacom
18
stable

Colors
Infinity,
is
all
set
to
launch
its
first
home
grown
English
language
reality
show
in
October.
Called
The
Stage,
the
reality
show
will hunt for India’s English music
talent.
The channel has roped in celebrated
names from the music world like
Vishal Dadlani, Monica Dogra, Ehsaan
Noorani and Devraj Sanyal as judges.
The show will be hosted by Shibani
Dandekar.
Calling the launch in line with their
‘disruptive content’ Viacom 18 EVP and
head of English entertainment Ferzad
Palia said, “After the new line up and
instant premieres, we now up the ante
even further with the launch of our
first home grown English language
singing show – The Stage.”
The Stage will hit the small screen on
10 October.
Stay tuned for more details.
http://www.indiantelevision.com/television/tv-channels/gecs/colors-infinity-to-launch-home-grown-english-reality-show-150914




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  1. MUMBAI: Within two months of its
    launch, Viacom18’s English general
    entertainment channel Colors Infinity
    has announced its first original
    production, ‘The Stage’.
    Launching on 10 October, ‘The Stage’
    is going to be first-ever home-grown
    English-language talent hunt show.
    The channel claims to endeavour to
    find the ‘best English voice’ from
    India through the show. Donning the
    judges hats are music composer and
    singer Vishal Dadlani; American singer
    of Indian origin Monica Dogra; music
    composer and a guitarist Ehsaan
    Noorani; and Universal Music Group MD
    and CEO South Asia Devraj Sanyal.
    Produced by SOL Productions, the
    show will be aired every Saturday to
    Sunday at 9 pm.
    Talking about the show, Viacom18 EVP
    and head of English Entertainment
    Ferzad Palia said, “Since the launch,
    disruption is at the heart of our
    philosophy. Everything that we do and
    we have been doing on the channel is
    different. So while there is a safe
    route of having a Bollywood angle,
    what we are doing is extremely
    different.”
    He further added, “There are
    numerous gifted English music artists
    in this country. Unfortunately, they
    have never had the opportunity to
    showcase their talent, but now, with
    ‘The Stage’, we are providing them
    with the platform where they can
    finally do that.”
    According to Palia, the channel has
    got huge response in terms of talent
    despite that there were no open
    additions. “We are very happy with
    the buzz and the kind of talent it has
    attracted. We have got contestants
    from North East, South India and
    Uttar Pradesh also, and not just from
    the metros. For us, ‘The Stage’ will
    not be just one seasonal TV property,
    but TV will just be one part of it,”
    Palia added.
    Colors Infinity will leverage the
    strength of the Viacom18 network to
    create the brand of the winner, who
    will also get a contract to release
    his/her own album with Universal
    Music Group.
    “It is a large platform with television
    being just one of its parts where we
    not only identify talent but also focus
    on the journey beyond winning the
    show, thereby exporting the talent
    and taking them international. The
    winner gets a recording contract with
    Universal Music, which will be released
    globally followed by on-ground gigs
    and city tours,” Palia explained.
    Renault is the presenting sponsor for
    the show, while dating app Truly
    Madly has joined as the powered-by
    sponsor.
    “Even before announcing the show, we
    had Renault come on board only
    because of the show’s concept, as it
    is a genre that is largely been
    untapped,” Palia added.
    Renault India marketing head Virat
    Khullar said, “As a company we at
    Renault stand for innovation and
    passion and ‘The Stage’ is a fresh
    new concept in Indian television that
    is bound to change the scope of
    entertainment in this country. This
    belief in the show is the foundation of
    our partnership with Colors Infinity.
    We are glad that we can be a part of
    this huge transformation of English
    entertainment in India.”
    There will be no audience voting and
    the winner will be decided based solely
    on the judges’ voting.
    http://www.televisionpost.com/television/colors-infinity-to-roll-out-first-original-production-the-stage/

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