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Colors launches Big Boss 9; ropes in Snapdeal,OPPO,Maruti and Garnier as key sponsors

Colors has launched its most-
awaited reality show, Bigg Boss
season 9. The channel has roped in
the presenting sponsor from last
year Snapdeal and powered by
sponsor OPPO Mobiles. Other
sponsors include Maruti Swift,
Garnier and CP Plus
Colors has launched its most-
awaited reality show, Bigg Boss
season 9. The channel has already
managed to once again rope in the
presenting sponsor from last year
Snapdeal and powered by sponsor
OPPO Mobiles. The other brands
include Maruti Swift, Garnier Men
Powerlight, CP Plus CCTV Cameras
and a few other brands are
expected to join in with deals in
the final stages.
I. Srinivas Murthy, SVP Marketing
Snapdeal, said, “Big Boss is only
getting bigger and better with
every season. We joined hands
with television’s most popular
show last year and engaged with
our audiences on a daily basis
through innovative in programme
integration. We are very excited
to partner with Big Boss Nau and
look forward to great response
from the viewers this season
too.”
Mike Wang, CEO, OPPO Mobiles
India said, “We are pleased to
renew our association with the
immensely popular show Bigg Boss
this season. We firmly believe
that this partnership with Bigg
Boss will help establish our reach
across India giving us an
opportunity to connect with a
wider audience. There is no
platform better that
entertainment in India and we
wish the show a huge success.”
Raj Nayak, CEO, Colors said, “The
brand Bigg Boss today has
transcended the television screens
and has become a phenomenon
engaging kids and families to
artists and musicians, sports-
stars, movie stars, fashion
designers, social media mavens and
even the Nation drivers. This is
the show where stars are made.
With a volley of inimitable
personalities even this year, Bigg
Boss Nau is going to enhance
family viewing with the promise of
double entertainment. We once
again welcome Snapdeal and OPPO
on-board as sponsors for the
second season in a row along with
Maruti Swift. And of course,
megastar Salman Khan who has
become synonymous with Bigg Boss
as the host for the sixth season.”
Bigg Boss 9 marketing will be
across traditional and digital
mediums with activities on social
media platforms during different
phases of the show. In the pre-
launch phase, Colors has planned a
special townhall with Bigg Boss
ex-contestants shedding light on
what one can expect during their
journey on the show. This will be
coupled with a specially created
Facebook app which reveals ‘Who’s
your double trouble partner?’ With
Twitter and Facebook prompts,
Vine Videos, Twitter Mirror and
Periscope updates as the
contestants step inside the Bigg
Boss house. This will be sustained
even post launch with a digital
initiatives including polling cards,
cartoons and real-time updates on
Whatsapp Groups and Snapchat.
Throughout the course of the
season, a live feed, sneak peeks,
behind-the-scenes content and
uncensored updates will keep
viewers engaged. On the
marketing front, the channel has
planned an integrated 360-degree
campaign utilizing different
mediums such as print, channels,
and OOH among others.
Commenting on the scale of the
show, Deepak Dhar, CEO and
Managing Director – Endemol India
said, “The concept of our show
‘Bigg Boss’ has always kept the
audiences intrigued. The theme of
‘Double Trouble’ promises to offer
double the fun and entertainment
with various twists and surprises.
This year too fans of this biggest
reality show format will be
hooked to the TV, as this season
the contestants will be put in
unanticipated situations that will
make an interesting watch for the
viewers. The production value of
the show will be more enormous
and the expertise of the team
working on the show will leave no
stone unturned to offer unlimited
doze of entertainment.”
The theme this year is ‘Double
Trouble’ will begin from October
11, 2015 at 9:00 PM (on
weekends) with subsequent
episodes airing weekdays at the
10:30 PM slot.
http://www.exchange4media.mobi/story.aspx?news_id=61832




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  1. MUMBAI: Hindi GEC Colors is all geared
    up to launch the ninth season of its
    most expensive reality show ‘Bigg
    Boss Double Trouble’ on 11 October.
    Having already lined up the sponsors
    and filling up its inventory, the
    channel is eyeing break-even for the
    show for the second consecutive year.
    Last year, the show in its eighth and
    seventh seasons on Colors broke even
    for the first time. The show had cost
    Colors Rs 120 crore (Rs 1.2 billion),
    and this time around a further cost
    escalation of 10–15 per cent is
    expected.
    Colors CEO Raj Nayak told
    TelevisionPost.com, “We broke even
    last year and we are hoping to make a
    profit this year even though it’s one
    of the most expensive shows. Last
    year was the first time we broke
    even.”
    For the second year, the channel has
    brought on board e-commerce brand
    Snapdeal as the presenting sponsor.
    Snapdeal, which had paid Rs 35 crore
    (Rs 350 million) as title sponsor last
    season, is believed to have paid around
    Rs 40 crore (Rs 400 million) this time
    around.
    Meanwhile, the channel has also
    renewed its association with other
    brands. Oppo Mobile is back as the
    ‘powered-by’ sponsor, Maruti Swift
    as the ‘driven-by’ sponsor. Other
    sponsors on board include Garnier Men
    Powerlight and CP Plus CCTV
    Cameras.
    35 per cent of the show inventory is
    already full, and as the show ropes in
    more sponsors close to the launch,
    consumption is expected to go up to
    60–65 per cent. The remaining
    inventory will be available for the
    spot buyers.
    Nayak said, “For the spot buyers, we
    are looking at rates in the range of
    Rs 3.5–4.5 lakh for 10 seconds.”
    This season, the channel has slotted
    the show at 10:30 pm from Monday to
    Friday. On weekends, it will continue
    to air at 9 pm. This is because of the
    channel’s high-performance
    primetime shows.
    All of Colors’ shows between 8 and 10
    pm are consistent performers. Thus,
    the next available slot for the
    channel was 10:30 pm.
    With BARC set to release rural data
    anytime soon, the question arises as
    to how the change will affect the
    ratings of the show considering rural
    India sleeps early. Until now, ‘Bigg
    Boss’ in its primetime slot of 9 pm
    during weekdays has enjoyed high
    viewership.
    But Nayak mentioned, “To a large
    extent, the audience that watches
    ‘Bigg Boss’ is young and urban. I
    believe if the content is good, people
    will watch it. If the content is
    engaging, ‘Bigg Boss’ will do well in
    rural India because rural folks
    haven’t got this sort of content and
    Salman Khan. I am taking it as a plus.
    When other channels think they will
    sleep, we think they will be awake.
    There is no harm in trying.”
    Endemol India MD and CEO Deepak Dhar
    added, “It’s going to be different. We
    can do a bit more at 9, but at the
    same time we want to be in the family
    space. I think it’s an opportunity
    because I don’t see a big show at
    10:30, while at 9 pm, we were up
    against the biggest soaps in the
    country.”
    Premiering on 11 October, the show
    will see Khan return as the host for
    the sixth season in a row.
    Colors programming head Manisha
    Sharma stated, “The return of ‘Bigg
    Boss’ each year marks the return of
    the ‘family viewing nights’ for the
    viewers. ‘Bigg Boss Nau’ is going to be
    double the fun and double the trouble
    with Khan in the middle. The addition
    of the show at 10:30 pm along with
    our other thriving primetime
    properties will only bolster the
    viewership further on Colors.”
    Last year, Colors also experimented
    with the format by introducing a small
    segment called ‘Halla Bol’ with Farah
    Khan as host.
    “We did ‘Halla Bol’ last year because
    we were honestly not ready with our
    9 pm show and the season was doing
    very well. This time, if the season
    does very well, there is no reason why
    we may not think of it. But four
    months is too long even though it’s
    rated very well, but more than the
    viewers, it takes a toll on the
    production team. So we think 100 days
    is just perfect,” Nayak revealed.
    Although the show footage will be
    available only on Colors this time as
    well, the channel is looking at
    innovations to bring in some kind of
    engagement with social media.
    ‘Bigg Boss Double Trouble’ promotions
    will be amplified across traditional
    and digital mediums with activities on
    social media during different phases of
    the show.
    For the pre-launch phase, Colors has
    planned a special town hall gathering
    where former ‘Bigg Boss’ contestants
    will shed light on what one should
    expect during their journey through
    the reality show. This will be coupled
    with a specially created Facebook app.
    After the launch of the show, there
    will be digital initiatives including
    polling cards, cartoons and real-time
    updates on WhatsApp groups and
    Snapchat. Throughout the course of
    the season, live feeds, sneak peeks,
    behind-the-scenes content and
    uncensored updates will keep viewers
    engaged.
    On the marketing front, the channel
    has planned an integrated 360-degree
    campaign on different mediums like
    print, TV channels and OOH.
    http://www.televisionpost.com/television/bigg-boss-eyes-break-even-for-2nd-consecutive-year/

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