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Colors slots upcoming fiction ‘Naagin’ for weekend

MUMBAI: Colors, the Hindi GEC from
Viacom18, is all set to include fiction
in its weekend programming with the
launch of ‘Naagin’ in the Saturday–
Sunday band.
Launching on 31 October, the bi-
weekly show will air at 8 pm on
weekends. The one-hour show will
replace the currently running talk
show ‘The Anupam Kher Show: Kuch
Bhi Ho Sakta Hai’.
With ‘Naagin’, Colors’ weekend
programming will have a fiction show,
followed by ‘Bigg Boss Double Trouble’
at 9 pm, ‘Comedy Nights Bachao’ on
Saturday and ‘Comedy Nights with
Kapil’ on Sunday at 10 pm.
Colors had announced ‘Naagin’ a long
time back, but with the channel’s
existing fiction line-up having seen a
surge in viewership, the slot for the
show remained undecided, due to what
Colors CEO Raj Nayak recently
described as ‘the problem of plenty’.
In fact, with multiple shows of the
channel topping chart, the channel
even had to place its flagship reality
show ‘Bigg Boss’ in the 10.30 pm band.
When asked about the new shows in
the pipeline and about the limited time
slots, Nayak in a recent interaction
had told TelevisionPost.com, “We will
see what works best for us—
increasing programming hours or
replacing a show which is not doing
well. We will do whatever makes
economic and business sense.”
Colors is also set to unveil the second
season of ’24’.
‘Naagin’ will face tough competition
from shows on rival channels in the
same time slot. It will compete with
the Amitabh Bachchan-hosted ‘Aaj Ki
Raat Hai Zindagi’ on Star Plus on
Sunday, the Ronit Roy-hosted ‘Deal
or No Deal’ on &TV, ‘Neeli Chhatri
Wale’ on Zee TV, ‘Police Factory’ on
SAB TV, ‘Dafa 420′ on Life OK, and the
long-running ‘CID’ on SET.
Produced by Balaji Telefilms, ‘Naagin’
stars Arjun Bijlani and Mouni Roy and
has been shot on location in

Colors slots upcoming fiction ‘Naagin’ for weekend

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