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Colors stays ahead of Star Plus for the second time in a row

MUMBAI: For the second consecutive
week, Colors ranked as the No. 1
Hindi general entertainment channel
(GEC). This time, the gap widened a
bit between the leader and the
second-ranked GEC.
As per BARC data for the week ended
18 September, Colors reported ratings
of 414,841 thousands, while second-
placed Star Plus reported ratings of
381,365 thousands.
However, compared to Week 36, Star
Plus saw a rise in its viewership in the
week under review.
Third-placed Zee TV was the only
channel in the top five to lose
viewership. Life OK and SAB too
reported growth in their respective
ratings for Week 37.

Top five programs

Colors’ growth during the week could
be marked by the growth in its fiction
properties. The channel’s popular
show ‘Sasural Simar Ka’, which has
been witnessing the inclusion of
several new elements of late, became
the top-rated fiction show for the
first time.
It beat competition like ‘Saath
Nibhana Saathiya’ from Star Plus and
‘Kumkum Bhagya’ from Zee TV, both
of which have held on to the top spot
for a long time now.
Both these shows slipped a position
down—‘Saath Nibhana Saathiya’
ranked second and ‘Kumkum Bhagya’
ranked third. Even as ‘Saath
Nibhana…’ saw a rise in viewership
during the week, ‘Kumkum Bhagya’
saw a big drop.
Colors was back to occupy the fourth
spot with ‘Udaan’, while Star Plus
returned to take hold of the fifth
spot with ‘Yeh Hai Mohabbatein’.
Unlike the previous week, this week
two Star Plus shows were on the list
of the top five shows. Although
Colors’ dominance in the top-rated
shows subsided a bit, its show ‘Sasural
Simar Ka’ managed to take the lead.

Hindi movie channels

In the week ended 18 September, all
three channels in the Hindi movie
genre witnessed gain in their
viewership, although there was no
shuffle in hierarchy.
Zee Cinema was the No. 1 Hindi movie
channel. Max continued to occupy the
second position while Star Gold
remained at the third spot.

Top 5 movies

The top-rated movie of the week was
‘Dangerous Khiladi 4’ on Sony Max.
Genre leader Zee Cinema took the
second spot due to its airing of ‘I’.
Interestingly, the same film was
showcased on its sister channel
&Pictures in the previous week,
where it had been the top-rated
movie of the week.
Max came third again with ‘Yevadu’,
while Zee Cinema was back to attain
the fourth spot by airing ‘Lingaa’.
Star Gold finally managed to attain a
spot on the list, as it got the fifth
spot for showcasing the Salman Khan-
starrer ‘Kick’ during the week.

Colors stays ahead of Star Plus for the second time in a row

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