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DD channels among lower rung of ladder in BARC data despite govt boost

MUMBAI: All channels of public
broadcaster Doordarshan including DD
National, DD Sports, DD News, DD
Bharati and DD Kisan are finding
themselves among the lower rung
channels in the ladder as per BARC
data. The channels have not been able
to increase their viewership despite a
boost from the government in the
budget as well as recruitments.
A report in the Economic Times states
that, according to BARC, DD National
is 13th of 15 entertainment channels
while DD Sports is 10th of 13 sports
channels. DD News is eighth of 14
news channels while DD Bharati is
10th in the list of 11 culture
channels. The newly launched DD Kisan
is ninth on the list of 11 channels in
the same category.
The 67 regional channels of DD show
dismal ratings with most having the
least viewership in the respective
categories. These include DD Urdu, DD
Bangla, DD Girnar, DD Kashir, DD
Marathi and DD Odiya.
The study was conducted in the period
between 18 May and 8 June, adds the
report, further mentioning that
despite the government seeking to
give a boost to Doordarshan by
recruiting expert consultants and
increasing its budget, the data show
that viewership of the pubcaster’s
channels remains poor.
However, Prasar Bharati CEO Jawhar
Sircar told ET that the BARC data was
skewed as it did not cover 40 per cent
of the country. A better picture would
be provided by the complete report
when it comes out.
“Most rural areas are left out in this
rollout. We are not saying that we
will be on top after the complete data
comes out but it will be a fairer
analysis,” he said.
Meanwhile, Ministry of Information
and Broadcasting officials told ET that
they were aware of the report of DD’s
viewership was not picking up.
“The figures have been revealing.
There is a big gap between
expenditure and revenue of all
Doordarshan channels. So much that
the revenue of DD Goa is hardly Rs 2
lakh, while the expenditure runs in
crores,” an official told the daily.
The official further added that
meetings between concerned officials
have been planned in the coming week
to fix accountability for DD’s dipping
Last year, the government increased
spending on Doordarshan and ministers
were asked to give interviews to
Doordarshan, which also began airing
programmes like Prime Minister
Narendra Modi’s radio address ‘Mann
ki Baat’.
Meanwhile, DD Kisan was launched by
Modi on 26 May to celebrate a year of
the government and to reach out to
Expenditure on DD rose 15 per cent to
Rs 1,850 crore (Rs 18.50 billion) in
FY15 from Rs 1,608 crore (Rs 16.08
billion) in FY13 while revenue declined
13 per cent, states ET.
Another official was quoted as saying,
“The revenue this year of DD and its
channels has just been about 993
crore (Rs 9.93 billion), which shows a
downward trend.”

DD channels among lower rung of ladder in BARC data despite govt boost

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