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DD Direct+ Renamed ‘FREEDISH’

MUMBAI: Doordarshan’s direct-to-home (DTH) platform, DD Direct+ has been renamed to ‘FREEDISH’. The trademark has been registered and highlights its unique proposition of being free from any monthly payment for life.
DD conducts a transparent e-auction for placement of private channels on its DTH platform. In the recently concluded e-auction, a new system of e-auctioning was adopted after approval of the Prasar Bharati Board.
http://www.indiantelevision.com/digital/y2k13/nov/novdig55.php




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