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DD to strengthen primetime with 4 new shows

MUMBAI: After introducing a clutch of
new show in August, DD National is all
set to enter into its second phase of
the revamp with the launch of four
new shows to strengthen its
As was reported first by
TelevisionPost.com, DD National was
to undertake yet another revamp
exercise in August 2015 to refresh its
look and primetime slot in order to
attract more metro audiences. As part
of its strategy, five shows were
launched in August and four were to
be launched in October. A similar
launch strategy will be adopted in the
months of December and January
The new launches in October include
two crime shows based on real stories
‘IPS Diary’ from 19 October and
‘Mashaal’ from 21 October followed by
a daily soap ‘Albeli’ from 26 October
and a singing reality show ‘Sur Sagar’
from 31 October.
DD National aims to stick to its
promise of bringing in new content
with shows of different genres. It
launched its new look with a bunch of
new shows in August, where period
dramas, daily soaps and slice of life
dramas filled the prime time slots.
DD National ADG programming Deepa
Chandra said, “The slow and steady
approach adopted by us, to garner
good viewership and ratings, has
started to show promising results.
Keeping with that, our second stage
of introducing fresh content in prime
time band is beginning from 19
Starting off with two crime shows
based on real stories ‘IPS Diary’ will
air from 19 October every Monday and
Tuesday at 10:30 pm, while ‘Mashaal’
will air from 21 October every
Wednesday and Thursday at 10:30 pm.
‘IPS Diary’ will bring in a popular face
from yesteryears, Kavita Choudhary,
of ‘Udaan’ fame of the 1980s era on
DD. She is featuring as a retired cop
and will present crime cases.
From 26 October, the channel will air
a daily soap ‘Albeli…Kahaani Pyaar Ki’
at 9:30 pm. It is a story of a Gujarati
village girl who is married into a posh
corporate family. The story revolves
around how the rustic girl blends and
blunders into a romance with the rich
The weekend offering that DD
National will bring this October is a
singing realty show, ‘Sur Sagar’ with
20 bands and 20 singers competing for
the title. The show starts from 31

DD to strengthen primetime with 4 new shows

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