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Dishtv , Airtel Digital tv most preferred than other DTH

Just found this survey chart showing that Dishtv and Airtel dth are most preferred than Tatasky or videocon d2h dth services..

DTH Brands in Consumer’s Mind

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  1. There is an interesting article in Hindustan Times as per study
    by marketing research firm, GRK, Tata Sky emerges as the most favored
    DTH brand followed in second place by Dish TV. It was found that in
    terms of brand recall and perception, Tata Sky led with 38% while Dish
    Tv was only 24%. It’s a difference of a whopping 14% I must say! Gladly
    it validates what we have always believed in, that Tata Sky is far
    better in terms of overall service and quality as compared to other DTH.
    Its look like most people also believe the same. Check out the article
    in Hindustan Times: [align=justify][url]http://www.hindustantimes.com/business-news/CorporateNews/Dish-TV-Tata-Sky-show-brand-power/Article1-954853.aspx[/url][/align]

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