DTH rules in Pune
In a country ruled by cable, there is one pocket where direct-to-home (DTH) has grown like a monster. Feeding off a thriving middle class, the legacy of higher monthly bills for watching television at home and the real-estate boom, DTH has dethroned cable in Pune.
According to TelevisionPost.com estimates, DTH commands 61.9 per cent of the market in Pune with 853,463 subscribers. Cable trails behind with 525,000 subscribers while the city has a total of 1,378, 463 connections.