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Ek Rishta Saajhedari Ka – Launch Event

[size=small][color=#000000][size=medium][font=Calibri] In today’s world, when marriages have become a social status symbol & an occasion to show-off, a simple incident could create deep-rooted rifts between families. [/font][/size][/color][color=#000000][size=medium][font=Calibri]Ek Rishta Saajhedari Ka[/font][/size][/color][color=#000000][size=medium][font=Calibri] is a story of Aryan & Saanchi a young couple who come together with the blessing of their families but are striving to keep them together as they are now pulled away by the same people. Set in Jaipur, Ek Rishta Saajhedari Ka promises to cast a magic with its rich and royal set ups with a heart-tugging plot. [/font][/size][/color]

[align=justify][size=small][color=#000000][size=medium][font=Calibri]Produced by [/font][/size][/color][color=#000000][size=medium][font=Calibri]Kavita Barjatya[/font][/size][/color][color=#000000][size=medium][font=Calibri] and [/font][/size][/color][color=#000000][size=medium][font=Calibri]Kaushik Ghatak[/font][/size][/color][color=#000000][size=medium][font=Calibri] under [/font][/size][/color][color=#000000][size=medium][font=Calibri]Kavita Barjatya Productions[/font][/size][/color][color=#000000][size=medium][font=Calibri], the show premieres on [/font][/size][/color][color=#000000][size=medium][font=Calibri]August 8[/font][/size][/color][color=#000000][size=x-small][font=Calibri]th[/font][/size][/color][color=#000000][size=medium][font=Calibri], 2016[/font][/size][/color][color=#000000][size=medium][font=Calibri], airing [/font][/size][/color][color=#000000][size=medium][font=Calibri]Monday-Friday[/font][/size][/color][color=#000000][size=medium][font=Calibri] at [/font][/size][/color][color=#000000][size=medium][font=Calibri]8:30 PM[/font][/size][/color][color=#000000][size=medium][font=Calibri].[/font][/size][/color][/size][/align]

[size=small][color=#000000][size=medium][font=Calibri]Be it films or television, the Barjatya’s are known for their grandeur and opulence in story telling with an emphasis on family values and traditions.  The show boasts of a talented ensemble cast who fit the roles perfectly.  Joining Kinshuk Vaidya and Shivya Pathania in the lead roles will be Suraj Thapar, Surbhi Tiwari, Waseem Mushtaq, Sonal Jha, Punbali Sanyal and Nitesh Pandey, Nayan Bhatt, Jr. Mehmood, Sunayana Faujdar and Yajuvendra Singh amongst others.[/font][/size][/color][/size]


[size=small][color=#000000][size=medium][font=Calibri][color=#000000][size=medium][font=Calibri][i]Danish Khan, EVP & Business Head, Sony Entertainment Television[/i][/font][/size][/color]
[align=justify][size=small][color=#0070c0][size=medium][font=Calibri][i]“Ek Rishta Saajhedaari Ka is a relevant social family drama that advocates that marriage is between two families. It’s less about thee grandness of weddings but more about simplicity and value of relationships. Through this story produced by Kavita Barjatya & Kaushik Ghatak, we intend to present a positive message to the society.”[/i][/font][/size][/color][/size][/align]

[align=justify][size=small][color=#000000][size=medium][font=Calibri][i]Kavita Barjatya, Producer, Kavita Barjatya Productions[/i][/font][/size][/color][/size][/align]

[align=justify][size=small][color=#0070c0][size=medium][font=Calibri][i]“We are excited and honoured to associate with Sony Entertainment Television for our maiden television show Ek Rishta Saajhedaari Ka. The show highlights the importance of a family in nurturing the relationship of a newly wed couple. In todays’ stressful scenarios, it is the family who is instrumental in strengthening the bond and keeping the relationship intact.”[/i][/font][/size][/color][/size][/align]

[align=justify][size=small][color=#000000][size=medium][font=Calibri][i]Kaushik Ghatak, Producer, Kavita Barjatya Productions[/i][/font][/size][/color][/size][/align]

[align=justify][size=small][color=#0070c0][size=medium][font=Calibri][i]“It’s an honour to produce and direct a show of this magnitude.  We are extremely thankful to the entire team at Sony for their faith in us. We believe that the audiences will relate well to the characters as well as the emotions interwoven in the story.”[/i][/font][/size][/color][/size][/align]


[align=justify][size=small][color=#000000][size=small][font=Calibri][u]About Sony Entertainment Television[/u][/font][/size][/color][/size][/align]
[size=small][color=#000000][size=medium][font=Calibri][color=#000000][size=small][font=Calibri]Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels is a part of Sony Pictures Television (SPT) backed Multi Screen Media Private Limited, which is India’s leading television network.  Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Indian Idol, Kaun Banega Crorepati, Entertainment Ke[/font][/size][/color][color=#1f497d][size=small][font=Calibri] L[/font][/size][/color][color=#000000][size=small][font=Calibri]iye Kuch Bhi Karega, Bade Acche Lagte Hain, Bharat Ka Veer Putra Maharana Pratap, Itna Karo Na Mujhe Pyar,[/font][/size][/color] [color=#000000][size=small][font=Calibri]Sankat Mochan Mahabali Hanuman, Suryaputra Karn, CID and Crime Patrol. SET is known for its innovative concepts and exciting formats and is the most preferred family entertainment channel which has been providing strong platforms for more than 700 brands to reach over 50 million households in India. In addition, Sony Entertainment Television is also available in the US, UK, Africa, Europe, New [color=#000000][size=small][font=Calibri]Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 300 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide. [/font][/size][/color][/font][/size][/color][/font][/size][/color][/size]

[size=small][color=#000000][size=medium][font=Calibri][color=#000000][size=small][font=Calibri][color=#000000][size=small][font=Calibri][color=#000000][size=small][font=Calibri][u]About Sony Pictures Networks India (SPN):[/u][/font][/size][/color]
[align=justify][size=small][color=#000000][size=small][font=Calibri]Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels. As a leading television network in India, SPN comprises of Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel, MIX a refreshing Hindi music channel; SIX and SONY ESPN – the cluster of sports entertainment channels and LIV – the Digital Entertainment Channel, and, SPN’s Motion Pictures division, formerly MSM Motion Pictures.[/font][/size][/color][/size][/align]
[size=small][color=#000000][size=medium][font=Calibri][color=#000000][size=small][font=Calibri][color=#000000][size=small][font=Calibri][color=#000000][size=small][font=Calibri]Sony Pictures Networks India is in its 21st year in India.[/font][/size][/color][/font][/size][/color][/font][/size][/color][/font][/size][/color][/size]

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