MUMBAI: Each of the four genres,
namely English movies, English
entertainment, infotainment and kids,
saw a new entrant at No. 3 in Week 37
even as the top two players in the
genres remained unchanged.
As per BARC data for the week ended
18 September, Zee Studio became the
third most-watched channel among
the English movie channels, while
Colors Infinity was once again No. 3
in the English entertainment genre.
Hungama and History TV18 made
similar entries in the kids and
infotainment genres respectively.
Movies Now continued to lead the
genre, despite a drop in the
viewership, while Star Movies held on
to the second spot.
PIX, which was No. 3 last week,
dropped below Zee Studio to lose its
position during the week.
Top five movies
Four out of the top five titles were
from Movies Now, while Star Movies
had one movie in the list.
Despite a drop in their respective
viewership, both Zee Café and Comedy
Central managed to retain their first
and second positions during the week.
However, AXN could not continue to
hold on to the third spot as its
viewership dropped below the newbie
Nick and Pogo continued to remain the
top two players in the kids genre, and
both the channels witnessed
viewership gain during the week.
However, Cartoon Network conceded
the third spot to Disney India’s
In the infotainment genre, Discovery
Channel and National Geographic
continued to be at the first and
second positions respectively. Both
the channels witnessed drop in their
viewership in the week.
Animal Planet, meanwhile, was out of
the top three this week as it dropped
below History TV18.