EPIC, a new genre-specific channel, will offer content related to Indian history, folklore and mythology only. It will have a contemporary format.
Likely to go on air August 2013 subject to regulatory approval, the channel will be spearheaded by Mahesh Samat.
The idea for a ‘segmented’ channel catering to a select audience, emerged from the way multiplexes changed the country’s movie-viewing experience, where one could actually pick and choose the movie they wanted to see, says Mahesh Samat, managing director, Epic Television Network Pvt. Ltd.