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Essel Group’s Living Foodz appoints Helios Media to handle its ad revenue

MUMBAI: Essel Group-owned Living
Entertainment has appointed Helios
Media to manage the advertising
revenue of its food and lifestyle
channel Living Foodz.
Living Foodz will launch on 11
September. Privately held by Essel
Group, Living Entertainment is
planning to launch a clutch of factual
entertainment channels. Essel Group
also owns the media assets of Zee.
This is the first time that Helios
Media will be handling the ad revenue
of a channel from Essel Group.
Zee Living CEO Piyush Sharma said,
“Living Foodz is a premium lifestyle
brand catering to the urban Indian
male/female audience with fine tastes
in food and in all other finer aspects
of life. I am sure the brand will
benefit from the insights and
sophistication that the Helios team
brings. We are excited about this
partnership and look forward to great
success going ahead.”
Helios Media lately has focused on
developing its specialisation in
creating brand solutions via content
in the food sector. Earlier, Helios was
managing the ad revenue for
FoodFood. Now it will exclusively
manage revenue for Living Foodz in
the food and lifestyle space. Helios
Media also manages revenue
monetisation of the food vertical for
brand Femina.
Helios Media MD Divya Radhakrishnan
said, “Our philosophy of ‘Beyond
Obvious’ has the proof of content on
being awarded a contract from Essel
Group which owns Zee entertainment,
the largest Indian media
conglomerate.The recognition and
faith instilled in Helios Media as a
speciality sales organisation is truly
a defining moment for us.”
Helios Media has developed an umbrella
branding of ‘Brand Chef’, which is
based on the philosophy that food is
the new medium. For clients in the
food sector, Brand Chef provides
strategic inputs, content
development, communication solutions
and message delivery to the end
Helios Media COO Bala Iyengar added,
“The team at Helios Media not only
consists of master sales men but is
ably supported by content experts,
research and food experts who are
aligned with us. We say very proudly,
that we believe that we are the only
team in the country, who is equipped
to position speciality media products in
the advertiser market.”
Living Foodz is a speciality channel in
the lifestyle space with focus on
food. The shows are to be hosted by
India’s popular chefs and hosts. It
will also include select picks from the
library of Zee’s international
Launched in 2011, Helios Media
currently manages monetisation
mandates of MTunes HD, Channel X,
Fashion TV, Epic, FataFati, Spin TV
and Green TV.

Essel Group’s Living Foodz appoints Helios Media to handle its ad revenue

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