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Ex-Ten Sports CEO AtulPande’s SportzLive is IndianBadmintonLeague’s marketing partner

MUMBAI: The Badminton Association of
India (BAI) has appointed former Ten
Sports CEO Atul Pande’s sports
management and marketing firm
SportzLive as its official marketing
and sponsorship partner for the
upcoming season of the Indian
Badminton League (IBL).
As official marketing and sponsorship
partner, SportzLive will have the
mandate to sell sponsorships and
franchisee slots in the league. Sporty
Solutionz was the earlier official
marketing and sponsorship partner.
However, its contract was terminated
by BAI for allegedly failing to fulfil
its commitments.
SportzLive primarily focuses on
investing and creating Sports IPR in
the Indian subcontinent and its key
promoters, Gaurav Bahal and Atul
Pande, bring with themselves more
than 25 years of collective sports and
media experience to the company.
IBL will recommence its journey from
2 January 2016 and will last until 17
January 2016. It will feature six
franchisee teams across India who
will beef up their teams with both
Indian and international badminton
The player auctions have been
scheduled for 20 November 2015.
BAI president Dr Akhilesh Das Gupta
said, “As we move towards launching
IBL 2, we are enlisting the support of
professionals to help us make the
league a success. SportzLive with its
experience of sports management and
marketing will help us achieve our
objectives. We believe IBL is poised to
become a prime property in the Indian
broadcasting and digital space.”
SportzLive chairman Atul Pande said,
“We at SportzLive are privileged to
partner with BAI and IBL. We believe
the property has great potential to
become one of the flag bearers in the
television arena. Badminton is the
second-most monetised product in
India in terms of product sales and
there is no reason why it can’t be big
on TV.”
Earlier, BAI had appointed Pande as
media advisor.

Ex-Ten Sports CEO Atul Pande’s SportzLive is Indian Badminton League’s marketing partner

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