FoodFood is planning to launch in regional languages. Tamil is the most likely prospect as the size of the market makes it an attractive business proposition. Telugu could be the other language FoodFood could launch in. “Our intent is to launch FoodFood in Tamil first. Telugu is another possibility. We have to decide when we are going to do it. Expanding the reach of the brand is part of our growth strategy,” said Kapoor.
Read more at: http://www.televisionpost.com/television/astro-ups-stake-foodfood-plans-regional-channels/ | TelevisionPost.com