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FTA channels gain with BARC’s rural roll out; Zee Anmol comes 3rd in Hindi GECs

MUMBAI: With the roll out of rural
data by BARC, the pecking order of
the Hindi general entertainment
channel (GEC) genre has seen a major
shift towards the free-to-air (FTA)
While Star Plus and Colors remained
put at number 1 and 2 respectively,
ZEEL’s Zee Anmol has moved up to the
number three position in the Hindi
speaking markets (HSM) as per BARC
data for the week ended 16 October,
which comprised All India (U+R).
Zee TV is at the fourth position while
Star India’s Star Utsav came up to
Life OK was placed sixth on the chart,
while pubcaster DD National is
As a result, Multi Screen Media (MSM)
channels Sony Entertainment
Television (SET) and SAB were pushed
down on the chart to eighth and ninth
spots respectively.
Rounding off the top 10 was
Viacom18’s Rishtey.

Highlights across genres:

Star Plus maintains its leadership with
804214 Rat (000s) followed by Colors
at 708747 Rat (000s).
Zee Anmol jumps to number 3 with
609189 Rat (000s).
DD National registered an Average
Time Spent (ATS) of 53 Min 39 Sec
highest among Hindi GECs.
Rishtey is amongst top 10 Hindi GECs
with 270072 Rat (000s).
In the news genre, Times Now
maintains its leadership with 560 Rat
(000s) followed by CNN IBN at 233
Rat (000s).
Sports sees major spike in ratings.
Star Sports 1 holds number 1 position
with 162592 Rat (000s) on the back of
Paytm ODI Trophy 2015- India vs
South Africa.
Star Gold becomes No 1 Hindi Movie
channel with 486374 Rat (000s) with
the premier of Bajrangi Bhaijaan.
Aaj Tak is number one in Hindi News
genre with 72067 Rat (000s).
Sun TV with 1092231 Rat (000s)
topped the Tamil GEC genre. It also
becomes the No 1 channel on All India
basis ahead of Star Plus and Colors.
ETV Telugu maintains No 1 position in
Telugu GEC market with 424252 Rat
Colors Kannada maintains its ranking
order in the Kannada GEC space with
211268 Rat (000s).
Zee Marathi with 116598 Rat (000s)
leads the Marathi GEC genre.
In the Malayalam GEC genre, Asianet
topped the chart with 413385 Rat
Star Jalsha tops Bengali GEC space
with 241463 Rat (000s).
Discovery Channel stays ahead of
competition with 6433 Rat (000s).
Kids genre sees spike in ratings, Nick
is the number one kids channel with
97227 Rat (000s).
MTV is the No 1 Youth channel with
14219 Rat (000s).
ET Now tops the English Business news
genre with 484 Rat (000s).
Movies Now maintains its leadership in
English Movies genre with 3200 Rat
(000s) followed by Sony Pix at 1893
Rat (000s).
Zee Café maintains its leadership in
English Entertainment genre with 103
Rat (000s).

“I am delighted to present to the
broadcast and advertising industry the
all India ratings. We have been able to
give to the country a view of “What
India Watches” as promised,” said
BARC India CEO Partho Dasgupta.

FTA channels gain with BARC’s rural rollout; Zee Anmol comes 3rd among Hindi GECs

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  1. top 10 GEC’s

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