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Hindi GECs ace programming game as festive season descends

their purses considerably for
advertising purposes during the
festival season, fresh programming is
the best way for broadcasters to
offer them a big bang for their buck.
From Colors’ Bigg Boss Season 9 to
Sony’s Power Couple , from Star
Plus’ Aaj Ki Raat Hai Zindagi to Zee
TV’s I Can Do That, broadcasters are
adding muscle to their programming
with star power because in a country
like India, nothing works its charm
better on the general public than
Bollywood celebrities. So major A-list
stars like Amitabh Bachchan, Salman
Khan and Farhan Akhtar are prepping
up to weave their magic on the small
screen soon.
Be it in the fiction or non-fiction
space, channels are trying hard to
give exceptional shows to boost
viewership. Firmly putting the saas-
bahu sagas behind them, channels are
now experimenting with content to
stay ahead of the competition.
Hindi GECs like Star Plus, Colors, Zee
TV, Life OK, Sab, Sony Entertainment
Television (SET) as well as &TV have
multiple new shows up their sleeves,
which are slated to launch in the
coming months.
Here’s a look at the programming
fireworks in store for the festive
season across major Hindi GECs.

Star Plus

The leader in Hindi GECs, Star Plus
has a few aces up its sleeves this
festive season. And the one making
the most amount of buzz as of now is
the show with Amitabh Bachchan as
host titled Aaj Ki Raat Hai Zindagi .
Two teaser promos of the show with
Big B have already managed to pique
viewer interest. The show will also
see Star Plus and Bachchan coming
together again after a span of 15
years. Their association started back
in 2000 with the first season of Kaun
Banega Crorepati, which also marked
Bachchan’s television debut.
In recent fiction launches, Star Plus
began airing Balaji Telefilms’ new
show Kuch Toh Hai Tere Mere
Darmiyaan from 28 September. Apart
from this, the channel has a few
other shows lined up. Produced
by Triangle Film Company’s Nikhil
Sinha for the channel, is the
mythological series titled Siya Ke
Naam , which is slated to launch soon.
The series will depict Sita’s story
while narrating her journey with
The second new fiction show on Star
Plus is titled Saajan , which is
produced by Rashmi Sharma Telefilms.
While the show is currently under
production, it is likely to launch by
October end.


Since its prime time shows Sasural
Simar Ka, Udaan and Swaragini have
been rating rakers, Colors is eyeing
only one new fiction show launch in
the coming months called Naagin . The
channel has not yet revealed the
launch date of the show, which is
produced by SOL Productions. That
said, in the non-fiction space, Colors
will be bringing back its hugely
popular reality show Bigg
Boss with double the vigour as
host Salman Khan promises ‘Double
Trouble’ this season. Not wanting to
mess with its current programming
line-up, Colors has slotted season
nine of Bigg Boss in the new time slot
of 10.30 pm on weekdays from 11

Zee TV

While last month the channel launched
a couple of new shows
like Laajwanti and Yeh Vaada Raha , in
October too Zee TV will continue its
spree of new programming. A new
fiction show called Kaala Teeka , which
revolves around superstition and its
impact on our society, will be
launched soon. The first teaser of the
show is already on air. The second
new fiction show is titled Radha
Krishna – Ek Aalokik Prem Gaatha ,
which is a romantic series that
explores the love of Radha for Lord
In the non-fiction space, Zee is
bringing the international non-fiction
format show I Can Do That to India,
which will go on air from 17 October.
The show will have 12 celebrities who
will perform never seen before tasks
on stage. I Can Do That will be hosted
by Farhan Akhtar. Another show in
the non-fiction category is the
second season of talent search reality
show India’s Best Dramebaaz . The
show will see children between the
age group of 5-12 years as
participants and is produced by Essel

Life OK

Star India’s second Hindi GEC Life OK
is getting ready to herald in a couple
of new shows by the end of October.
The first fiction show is
titled Jaane Kya Hoga Rama Re and is
produced by Shobhana Desai
Production. The show, which will also
mark Supriya Pathak’s comeback on
the small screen, was earlier
titled Ram Ki Leela Rang Layegi .
Two others fiction shows that are
being readied for launch in the month
of October are Pati Patni or Woh by
Edit II Productions
and Naagarjuna produced by Beyond
Dream Productions.

Sab TV

The comedy destination on Indian
television – Sab is known for quirky
shows. While the channel launched a
new show late last month called Police
Factory, which is produced by
DJs A Creative Unit, another show is
slated to launch by the end of
October. The new show –
Chalti Ka Naam Gadi is based on a car
and a family and is produced
by Deepti Bhatnagar Productions.

Sony Entertainment Television

With an aim to reboot its programming
story, Sony Entertainment Television
too has a host of new shows lined up.
The first in line is the fiction
titled Pyar Ko Ho Jane Do starring
Iqbal Khan and Mona Singh in the lead.
The show will
replace Reporter from 20 October in
the 9 pm slot.
On the non-fiction front, the channel
will be bringing the
popular Israeli reality show Power
Couple to India, which will be hosted
by Arbaaz Khan and Malaika Arora
Khan. Produced by Colosceum, the
show will see 10 celebrity couples
living under one roof being tested as
they face extreme challenges to prove
how well they know each other. The
launch date of the show has not yet
been announced.


Zee Entertainment Enterprises’ &TV
will be churning out as many as three
new shows across different genres.
Foraying in the horror genre, the
channel will be launching a mini-series
called Dar Sabko Lagta Hai , which will
be anchored by Bipasha Basu. Exploring
other genres, &TV is soon
also planning to launch its first
mythological series called Santoshi
Maa. The show’s teaser promo
is already on air. On the other hand, a
fiction titled Yeh Kaha Gaye
Hum, produced by Balaji Telefilms, will
be going on air from 26 October.
With genres ranging from horror to
mythology, reality to
drama, comedy to romance, there’s
a liberal dose of everything for
everyone on Hindi GECs this festive

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