Turner Broadcasting System Asia Pacific (Turner) has decided to cease business operations of its Hindi general entertainment channel ‘Imagine TV’, along with its international feed ‘Imagine Dil Se’ from today.
As of now, the channel will continue to be seen on air, expectedly with content repeats, reports AFAQs.However, once the official obligations are over, the channel will go off air. Says Siddharth Jain, Managing Director- South Asia, Turner International India Private Limited, “Imagine TV has not performed and grown as per expectations.
While some programmes delivered satisfactory ratings, overall the channel was unable to achieve the ratings consistency needed to sustain the business and support continued investment. As a result, Turner made the carefully considered decision to cease operations of the channel.
“We are grateful to the Imagine team, which includes some of the most talented and creative people in the Indian media industry. We will use our best endeavors to make this as smooth a transition as possible for them,” he adds.