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India TV ousts Aaj Tak to be new No. 1 Hindi news channel

MUMBAI: The Hindi news channel genre
has witnessed a change in the top
order after a long time, with India TV
taking up the pole position during the
week ended 4 September.
As per BARC India data for Week 35
(29 Aug–4 Sep), India TV became the
Hindi news genre leader with gross
impressions of 30,134 (sum of ratings
in thousands).
Aaj Tak, the previous week’s leader,
witnessed a fall and was placed No. 2.
It was followed by ABP News, which
continued at the third place with a
minor gain.

English news genre

NDTV 24X7 made a re-entry in the top
three of the English news genre,
directly at No. 2. Times Now and India
Today TV continued at the first and
third positions respectively.
While Times Now and NDTV 24X7
witnessed some gain in their
viewership, India Today TV saw a
marginal drop.
Incidentally, News9, the Karnataka-
based English news channel that had
last week surprised many by entering
the fray, dropped out in the week
under review.

English business news

There was no change in the top order
of the English business news genre.
CNBC TV18, ET Now and hybrid channel
NDTV Profit/Prime continued to hold
on to their respective positions.
However, all three channels witnessed
a drop in their respective viewership.

Hindi business news

Similar to English business news
genre, the Hindi business news space
also witnessed a decline for both the
channels, CNBC Awaaz and Zee
The order of the two channels
remained unchanged.

India TV ousts Aaj Tak to be new No. 1 Hindi news channel

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