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Karnataka-based News9 is No. 2 English news channel in India

MUMBAI: News9, promoted by
Associated Broadcasting Company
(ABCL), has become the second-most
watched English news channel in
India, as per BARC data for the week
ended 28 August.
Surprisingly, News9, which does not
have presence outside Karnataka,
raced ahead of national channels like
India Today TV, which has anchors like
Rajdeep Sardesai and Rahul Kanwal;
NDTV 24X7, which has Barkha Dutt and
Vikram Chandra; and channels like
CNN IBN and NewsX. News9 is
positioned as an English news channel
for Karnataka audiences.
As per data available on BARC India
website for Week 34, Times Now is the
English news genre leader with weekly
ratings of 431 (in thousand), followed
by News9 (208 thousand).
At the third place is India Today
Television with 160 thousand.
When contacted, a senior official of
News9 said that the channel is “very
popular in Bengaluru and Karnataka”
and that during the week under
review, it had covered the Bengaluru
Civic Corporation elections (Bruhat
Bengaluru Mahanagara Palike), “which
could have triggered the hike”.
However, the new-found status of
News9 has surprised several news
Hindi news
In the Hindi news genre, Aaj Tak
maintained its lead, while ABP News
once again fell to No. 3, resulting in
India TV getting the second spot.
Surprisingly, all three channels
witnessed a drop in their respective
viewership during the week.
English business news
While the pecking order of the English
business news remained unchanged,
with CNBC TV18 leading the charts
and ET Now following behind, both
channels saw a drop in viewership.
At No. 3, hybrid channel NDTV Profit/
Prime registered some gain in
Hindi business news
The Hindi business news genre, which
has only two channels, was the only
genre where all the channels saw an
increase in viewership.
CNBC Awaaz continued to lead the
genre, followed by Zee Business.

Karnataka-based News9 is No. 2 English news channel in India

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