Kerala MSO Asianet launches regional OTT service
MUMBAI: This is for those folks who gorge on regional content – especially southern Indian language content. And can’t get enough of it.
Coming up is a mobile app or OTT service that offers them a 50 plus strong bouquet of select popular live TV channels in Malayalam, Tamil and other regional languages besides 100 internet radio channels. And it can be downloaded and played on both Android or iOs devices.
Called Asianet Mobile TV+, the OTT service has been launched by leading Kerala-based cable TV and broadband service provider in Kerala Asianet Satellite Communciations. It can be downloaded from the Google Play store or Apple App Store. Registration and activation can be done at http://asianetmobiletv.com.
The OTT platform’s bouquet consists of a mix of channels offering entertainment, news, travel, lifestyle and spiritual segments channels, company officials were reported as saying. The TV channels that are listed on its web site as being part of the subscription pack include: Asianet, ACV, Kairali, Sakhi, Janam, FlowersTV, Jeevan, Amrita, Kamudy, Kappa, People, Reporter, Shalom, Polimer, Captain TV, Kalaignar, Vasanth, Murasu, Enter10, Sankara, and Music India. Hungama, Pling, Box UK are some of the internet radio streaming channels that subscribers can sign on for.
On offer are various subscription packs ranging from two months to six months and a year. But it is giving away a month’s free subscription of TV and radio channels.
“It’s our endeavour to entertain the non-resident Malayalee community across the world with our bouquet of popular Malayalam channels. We have made use of the latest technology to enable our viewers to experience the best of Malayalam home entertainment, any time, any where and to access content across multiple platforms. We would shortly be extending our services to other Indian languages also. Additional features like Catch-up TV / Movies, TV Shows, video on demand and live events are being incorporated soon into our OTT service,” says the Asianet Mobile website.
The company claims it is the first MSO in the country to launch an OTT service. It has partnered with XperioLabs as the platform for the mobile app service. Its management says it is readying to offer value added services through its OTT play to transform itself into a lifestyle services provider.