MUMBAI: Kyoorius, GroupM and Zee have conceptualised a new festival of creativity, ‘Melt 2015’, for the advertising, media, digital and marketing people. The two-day festival will take place on 21 and 22 May, and will feature seminars, exhibitions and workshops. It will end with the Kyoorius Advertising and Digital Awards Night on 22 May at NSCI Stadium. Kyoorius founder and CEO Rajesh Kejriwal said, “Melt is truly a one-of-a-kind festival, bringing together the most energetic minds in marketing, advertising, media and digital. It’s also a fantastic concept that reinvents the role that partners such as Zee and GroupM play. Both have collaborated with us to curate content, thus becoming active partners who are directly involved in creating what is sure to be an exciting and stimulating two days.” Zee Entertainment Enterprises Ltd MD and CEO Punit Goenka said, “Zee is proud to partner with Kyoorius at Melt 2015, which promises to be India’s largest celebration of creativity. It offers us a platform to curate and present thoughts and lessons that all of us in the business need to know.” The third edition of Zee Mindspace will be an integral part of Melt 2015 and will have speakers address CMOs on issues pertinent to their roles like content marketing, what big brands do, and insights from data. “We are also looking at crowdsourcing content ideas where we will give people the opportunity to put forth their ideas, which Zee will then evaluate,” stated Goenka. GroupM South Asia CEO CVL Srinivas added, “We are delighted to be a part of Melt 2015. What appealed to us was the focus on celebrating creativity. Today there is a lot of talk about digital media, technology and data, but ultimately ours is an ‘ideas’ business. We will be partnering with Kyoorius and Zee to help curate the event and organise some interesting sessions around creativity in the digital era.” GroupM, in partnership with HT Media Group and Kyoorius, is also holding a print advertising contest, where entries will be invited from not only the creative community in advertising but also from young professionals who have a print idea to share on the given brief. D&AD CEO Tim Lindsay said, “Engaging the wider marketing communications industry in a conversation about excellence – in insight, creativity and execution – can only have positive economic, cultural and social outcomes. This is at the heart of what D&AD and Kyoorius are about.” ‘Melt 2015’ will include content divided across four key pillars including Learning (events based on imparting knowledge in the form of vocational or skill workshops or inspiration), Networking (encouraging new interactions with people from the industry), Showcase (installations or galleries with curated content from partners) and Celebration. Events under these headers will be driven and curated by content partners and participating brands. Partners of the event include Zee, GroupM, D&AD, Hindustan Times, Happy Finish, Pepperfry, Future Laboratory, Hyper Island, The Partners, BrandMusiq, One Eyeland, Maxus, YouTube, Google and BARC.
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