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Marketing wizkid Karan Bajaj to head Discovery India

Marketing wizkid Karan Bajaj to head Discovery India

MUMBAI: The hunt to find a replacement for Discovery India head Rahul Johri has come to a conclusion. If international headhunting and placement sources are to be believed, an announcement is about to be made early next week.

And the professional who is going to step into Johri’s shoes is Karan Bajaj, a wunderkinder marketer from the US. Bajaj, a BE topper from the Birla Institute of Technology and an IIM Bangalore marketing MBA, has reportedly been selected after a global head hunt.

Discovery APAC head Arthur Bastings swept its India’s corporate stables in a clean up that saw long standing executive Rahul Johri depart earlier this year to take on a position with the Board of Control for Cricket in India (BCCI) as its CEO.

Since then Bastings has been selectively seeking out candidates who will help him fulfill his ambitions to make the network stronger digitally across Asia. The company announced the appointment of Jay Trinidad as the head for its north east Asian business earlier this week . Trinidad has been mandated to grow Discovery’s digital business.

Now with the near certain hire of Bajaj as Discovery India country head, Bastings will have plugged another management gap. The former has worked with companies such as Procter & Gamble in the US, The Boston Consulting Group, Kraft Foods, Mondelez International and finally at Aden & Anais Inc.

Bajaj was named in Advertising Age’s Top 40 Under 40 Marketers in the US in 2007 and also selected as the Top 10 Young Business Leaders of India by the Aditya Birla Group in 2000-2001. A Sivananda Yoga Teacher, he has also penned four books. The Yoga of Max’s Discontent (2016), The Seeker (2015), Johnny Gone Down (2010) and Keep off the Grass (2008).

Efforts to reach Bajaj and Bastings were unsuccessful.

Please watch this space for further developments.

Megha Parmar

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