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MSM and BBC Worldwide to launch new channel “Sony BBC Earth”

MUMBAI: Multi Screen Media (MSM) has
entered into a joint venture with BBC
Worldwide to launch factual
entertainment channel BBC Earth as
Sony BBC Earth in India.
MSM will hold majority stake in the
JV. “Sony BBC Earth is a JV between
MSM and BBC Worldwide, with MSM
owning the majority stake. This
partnership with BBC Worldwide gives
us an unparalleled edge in distributing
factual programming to viewers
across MSM’s network in India and to
sharing with them some of the best
television content ever,” MSM CEO NP
Singh said.
The channel will broadcast in HD and
will be available in Tamil, English and
Hindi across India.
“We at MSM are putting together a
whole new team to scale-up this JV
with BBC Worldwide. This team will
handle the programming, marketing
and operations as well as sales and
distribution of the channel,” Singh
added.
Earlier in April, the two companies had
announced the intention to get BBC
Earth in India.
BBC Worldwide president – global
markets Paul Dempsey said, “This is a
pioneering model for us. By working
with a respected local partner of the
calibre of MSM we can bring BBC
Earth’s world class content to a new
audience who we know have a huge
appetite for premium factual
programming.”
The formation of the JV as well as the
launch of Sony BBC Earth is subject to
necessary regulatory approvals in
India, for which the process is
currently underway.

MSM in JV with BBC Worldwide to launch Sony BBC Earth




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  1. MUMBAI:
    Multi
    Screen
    Media
    (MSM)
    has
    entered
    into
    a
    joint
    venture
    with
    BBC
    Worldwide
    to
    bring
    BBC
    Earth
    to
    India.
    MSM
    will
    be
    a
    majority
    stakeholder
    in
    the
    JV
    partnership.
    Called,
    Sony
    BBC
    Earth,
    the
    premium
    factual channel for Indian audiences,
    will broadcast in HD and will be
    available in Hindi, English and Tamil
    across India.
    While BBC Worldwide will draw on its
    programming catalogue, MSM has
    years of experience in programming
    and in operating and distributing
    television content under the Sony
    brand name.
    It may be recalled that in April this
    year, the two companies has
    announced their intention to jointly
    launch BBC Earth in India.
    The JV between MSM and BBC
    Worldwide and the launch of Sony BBC
    Earth is subject to necessary
    regulatory approvals in India.
    In order to scale up the JV with BBC
    Worldwide, MSM will be putting
    together a new team, which will
    handle the programming, marketing,
    operations as well as sales and
    distribution of Sony BBC Earth.
    MSM chief executive officer NP Singh
    said, “Sony BBC Earth is a joint
    venture between MSM and BBC
    Worldwide; with MSM owning the
    majority stake. This partnership with
    BBC Worldwide gives us an unparalleled
    edge in distributing factual
    programming to viewers across MSM’s
    network in India and to sharing with
    them, some of the best television
    content ever.”
    “Sony BBC Earth will combine
    information and entertainment in real
    surroundings and audiences that crave
    the virgin thrill and adventure of
    exploring natural environments,
    demystifying science and rewriting
    history will find it difficult to
    meander away from this channel. We
    are confident that within a short span
    of time, this new channel will carve
    its own distinct positioning in the
    minds of the discerning Indian
    viewer,” he added.
    BBC Worldwide Global Markets
    president Paul Dempsey added, “This is
    a pioneering model for us. By working
    with a respected local partner of the
    calibre of MSM we can bring BBC
    Earth’s world class content to a new
    audience who we know have a huge
    appetite for premium factual
    programming.”
    http://www.indiantelevision.com/television/tv-channels/factual-and-documentary/msm-to-hold-majority-stake-in-jv-with-bbc-for-sony-bbc-earth-launch-150916

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