MUMBAI: Multi Screen Media (MSM) is
all set to expand its bouquet of high-
definition (HD) channels with the
launch of HD feed of its family comedy
entertainment channel SAB and Hindi
movie channel MAX.
The company currently beams four HD
channels, SET HD, Sony Six HD, Pix HD
and AXN HD.
“We are ready to launch MAX HD once
we get the licence. It is a very
different and unique channel compared
to what we have at present,” MSM CEO
NP Singh said. “SAB will also get HD in
a few months’ time.”
TelevisionPost.com was the first to
report that MSM is gearing up to
launch MAX HD.
While MAX also airs MSM’s biggest
property, the Indian Premier League
(IPL), SAB is known for its light-
hearted family shows including ‘Tarak
Ooltah Chashma’, ‘Chidiya Ghar’ and
‘Badi Door Se Aaye Hain.’
Earlier in March the network had
launched AXN HD, thus taking its HD
channel count to four.
Among the bigger broadcast networks,
only MSM does not have HD feed of
mainstream Hindi movie channel. Star
India’s Star Gold and Zee
Entertainment Enterprises Ltd’s Zee
Cinema are already available in HD.
ZEEL’s second brand, &Pictures, also
has an HD channel.
Broadcasters are betting big on HD
with the boom in the sale of HD
television sets and DTH subscribers
increasingly opting for HD service.
While cable operators have not been
able to push HD in a meaningful way,
DTH has been witnessing massive
growth in HD subscribers. Over 25 per
cent of new subscribers every quarter
are opting for HD connections.
Moreover, HD adoption helps in driving
ARPU growth for broadcasters as well
as DTH operators. Incidentally, on
average, the revenue from an HD
subscriber is 1.5–2 times the revenue
from a non-HD subscriber