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MSM set to launch HD feeds of Max & SAB TV; two music channels on the anvil

As per industry sources, MSM is
looking to extend its bouquet of
channels from 18 to 27 channels in the
next 12 -18 months

Multi Screen Media (MSM ) is in the
process of refurbishing its flagship
Hindi GEC Sony TV. The network is
also looking to increase its offering
from 18 to 27 channels .
As part of its expansion plans, MSM
will be launching HD feeds of its
entertainment channels Sony Max and
A source close to the development
informed, “ Sony Max and SAB TV will
soon have HD feeds . This could happen
in the next two months . The pricing is
still to be worked out , but the
revenue model for both the HD
channels will be ad -based . This apart ,
the MSM network is also looking to
launch two music channels in the next
6- 8 months .”
The source further said, “ Early this
year, MSM had announced its
partnership with BBC Worldwide to
launch BBC Earth. There is a strong
possibility that the next 12- 18
months could see MSM extend its
bouquet of channels from 18 to 25- 27
channels. ”
Meanwhile, according to industry
sources, Danish Khan is set to join
the network as Business Head from
September 15 .
Neeraj Vyas, Senior EVP & Business
Head, Sony Max and Anooj Kapoor ,
Business Head , SAB TV , couldn ’t be
contacted for comments at the time of
filing this report .


Add a Comment
  1. yes. most probably launch by Diwali

  2. now TMKUC in HD.

  3. oh finally SAB tv in HD 🙂

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