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MSM’s Sony Kix acquires Serie A and FA Cup rights for three years

MUMBAI: Multi Screen Media’s (MSM)
football dedicated channel Sony Kix
has picked up the rights to two key
football properties Serie A and FA Cup
for a period of three years from
2015-16 to the 2017-18 season.
The broadcaster bagged the rights
following an agreement with MP &
Silva, the rights holder for the FA Cup
and Serie A in the Indian
Sony Kix will get to telecast over 300
hours of live football action from the
two premier competitions.
Both the football properties were
earlier held by Star Sports.
Incidentally, the FA Cup rights were
earlier held by MSM’s English movie
channel Sony Pix before it was
snapped up by Star Sports. The
property later began airing on MSM’s
sports channel Sony Six.
These acquisitions strengthen the
current portfolio of MSM’s live
football programming, which boasts of
marquee properties such as UEFA Euro
2016, Qualifiers for UEFA Euro 2016,
European Qualifiers for 2018 FIFA
World Cup, 2018 FIFA World Cup and
Copa America.
Sony Kix and Sony Six business head
Prasana Krishnan said, “We are
witnessing a golden era of sports
viewership transition in the country,
and are proud to be offering two of
the world’s most renowned events in
football. We have seen an
overwhelming demand for football
viewership in the country, and
through these acquisitions, we wish
to cater to that need and reiterate
our commitment towards providing
high quality sports content for our
Starting 2 August, Sony Kix will
broadcast the traditional curtain
raiser to the English football season,
the FA Community Shield, followed by
FA Cup. In addition to the entire
selection of 59 matches in the season,
the channel will broadcast select home
friendly matches of the English Senior
Men’s and England under-21 Team
(“England Competitions”).
Featuring the regular season to the
quarter-finals, semi-finals and final
rounds, the tournament will witness
some of the biggest names in English
club football vying for the most
prestigious cup championship in
The Italian Serie A football
championship, the topmost division in
professional league in Italian
football, kicks-off the 2015 season
on the weekend of 22 August. This will
be the 114th season of top-tier
Italian football, featuring some of
the best teams and players in
international football. Each season of
Serie A features 380 live matches.
The channel will also showcase in-
depth post-match highlights
accompanied by a weekly highlight
bulletin providing exclusive insights
into the league.
The league hosts some of the best
players in international football such
as Gianluigi Buffon, Paul Pogba,
Arturo Vidal, Franco Vazquez, Mauro
Icardi, Mario Mandzukic, Andrea Pirlo,
Juan Iturbe and Felipe Anderson.
This comprehensive and holistic
offering of the league will be
accompanied by high quality audio and
visual feed of the live matches,
providing viewers with an unparalleled
and enhanced viewing experience.

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