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MSM’s Sony Kix beefs up football content with La Liga acquisition

MUMBAI: After grabbing the rights to
Serie A and FA, Multi Screen Media’s
(MSM) football dedicated channel Sony
Kix has scored a hat-trick by
acquiring the telecast rights to La
Liga, the premier division of the
Spanish football league system, for
three years till 2018.
The broadcaster will exclusively
telecast the league across India,
Pakistan, Sri Lanka, Bangladesh,
Bhutan, Nepal and Maldives through
the three-year deal.
Incidentally, Star India was the
incumbent broadcaster for all the
three events. The broadcaster had
recently acquired rights to Bundesliga
till 2020.
These acquisitions strengthen the
network’s current portfolio of live
football programming which already
boasts of a strong line-up of marquee
properties including the UEFA EURO
2016, Qualifiers for UEFA EURO 2016,
European Qualifiers for 2018 FIFA
World Cup, 2018 FIFA World Cup and
COPA America 2015.
La Liga is currently the strongest
league in Europe as per the UEFA co-
efficient points and is home of the
some of the biggest names of global
With the acquisition of three key
properties, Sony Kix will look at
consolidating its position as the home
of international and club football
across the Indian subcontinent. The
league hosts some of the biggest
names like Cristiano Ronaldo, Lionel
Messi, Andrés Iniesta, Antoine
Griezmann, Neymar, Gareth Bale and
Luis Suárez.
Sony Six and Sony Kix business head
Prasana Krishnan said, “We are
extremely thrilled to be associated
with this pre-eminent league and this
move opens up a bold new chapter in
our operations as we go on to
spearhead the football-led genre in
our industry. The extended offering
of matches coupled with holistic
recaps of the league, will position our
network as the premier destination
for unparalleled football viewing
La Liga president Javier Tebas said,
“We are extremely happy to start this
association with MSM and proud to
announce the Sony sports channels as
our new home for the upcoming
seasons in this region. MSM has been
known for its aggressive and
innovative marketing and the
differentiated treatment of sports
coverage on its network and we are
looking forward to joining hands with
them to bring the La Liga matches to
fans in the region.”
La Liga, the elite division in
professional Spanish league football,
kicks-off the 2015 season on the
weekend of 23rd August. This will be
the 85th season of the top-tier
Spanish football league, featuring
some of the best teams and players in
international football.
A total of 20 teams will contest the
league, including 17 sides from the
2014–15 season and the three
promoted ones from the 2014–15
Segunda División including Real Betis,
Sporting de Gijón, and Las Palmas
which qualified through the play-

MSM’s Sony Kix beefs up football content with La Liga acquisition

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