MUMBAI: MTV is giving all selfie enthusiasts a chance to whip out their phones and strike a pose with the MTV The Great Selfie Challenge. A digital show to kill boring and legitimize the unhealthy obsession of taking selfies, MTV The Great Selfie Challenge, is a show where five selfie enthusiasts will get the opportunity to travel across India completing challenges in the quest for the most epic selfie.
MTV India digital head Ekalavya Bhattacharya said, “While several brands have tried to create a quirky campaign around selfies, none of them have been particularly striking. They have almost always exclusively been contests asking users to send in their photos. How boring! What’s different about this show is that it isn’t just about an epic selfie but also the incredible, crazy and adventurous story that’s behind every great click.”