The working title of the second Hindi movie channel is Max 2, a source in the company revealed. The launch will happen after the Indian Premier League (IPL), the telecast rights of which are with MSM. The IPL is MSM’s leading revenue-earning property.
A new Hindi general entertainment channel is in the drawing board but some distance away from reality. Even a second sports channel could be in the pipeline if rights to more sporting properties are pocketed.
Read more at: http://www.televisionpost.com/television/multi-screen-media-readies-launch-of-a-second-hindi-movie-channel/ | TelevisionPost.com