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Now Dish TV opts to dish out channel reach data

MUMBAI: It is taking transparency and openness to a totally different level. First it prised open the bundled channels that IndiaCast was offering and it and started selling them to subscribers a la carte. Now India’s oldest DTH operator with a subscriber base of nearly 12 million says that it is planning to open up crucial subscriber information to media agencies and advertisers.
The DTH provider says it is looking at providing reach data of various channels on its platform every month to advertisers and media buyers from February 2014 onwards to enhance their understanding of how viewers are using it. The data which is scheduled to be released in February will be for the month of January.

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  1. Hope those datas are true.

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