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Saregama ropes in Rajesh Beri & Siddharath Anand to strengthen TV biz

MUMBAI: Saregama India Ltd, the
entertainment arm of the RP-Sanjiv
Goenka Group, is strengthening its
television business. It has ramped up
its TV content management team by
hiring two senior creative people,
Rajesh Beri and Siddharth Anand.
Beri will be in the creative role while
Anand will take directorial
responsibilities. Both will report to
Saregama TV division business head
Manish Popat.
Saregama MD Vikram Mehra said,
“Saregama is very serious about
creating good quality content for
television and with Rajesh and
Siddharth, two industry veterans, on
board we hope to achieve greater
highs in the coming time.”
Beri features in the Limca Books of
Records for writing the maximum
number of episodes of any serial. He
is the only writer in the country to
write 1328 episodes, story,
screenplay, dialogues and lyrics for a
serial, ‘Bhabhi’, that aired on Star
He has over 45 serials to his credit,
telecast across all the major national
channels like Star Plus, Sony, DD, Zee
TV to name a few.
Meanwhile, Anand comes on board with
a degree in film making from
Hampshire College in Massachusetts.
He has been the director for projects
like ‘Hello Pratibha’ on Zee TV,
‘Shastri Sisters’ on Colors and an
upcoming show on Sony TV titled
Besides owning the largest music
archive in India, Saregama is also a
producer of content for TV channels in
Hindi, Tamil and Bangla. Today, this
business contributes over 35 per cent
to the company’s revenue. The
company has currently got seven
shows on air and another three are
slated to be launched in the next
three months.
In June 2001, Saregama marked its
foray into the TV space in the south.
It has since then produced
approximately 4000 hours of TV
content on Sun Network, covering
genres like socio-mythology, family
soaps, fantasy fiction, horror and
more in all the four South Indian
Many of its popular soaps and serials
have crossed three years of telecast.
The company had launched a show
‘Athi Pookkal’ in the afternoon band
of Sun TV which has crossed over 1000
Saregama has also produced several
non-fiction shows with celebrity
judges like AR Rahman, Vasundhara
Das, Shivmani, Lawrence, Mumtaz,
Malavika. It currently has 8 hours of
programming per week on Sun TV, out
of which two are daily soaps
(Chandralekha and Valli), one is a
horror fiction (Bhairavi) and the
other a family game show ‘Chellame
The company had also seen success in
the Bangla TV space with shows like
‘Kon Kanoner Phool’ on Zee Bangla,
‘Raja Rajeshwari’ on Mahua and ‘Apur
Katha’ on Colors Bangla.
Currently, Saregama has two shows
running on Doordarshan at prime time
– ‘Stree Shakti’ and ‘Jab Jab Bahar
Aayi’. Along with TV shows, Saregama
is also producing vignettes based on
the speeches of leaders like Mahatma
Gandhi and Jawaharlal Nehru for Epic
Channel. It is also producing the
‘Savdhaan India Maharashtra Fights
Back’ series for Life OK.

Saregama ropes in Rajesh Beri & Siddharath Anand to strengthen TV biz

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