MUMBAI: Shemaroo Entertainment tied up with direct to home (DTH) platform Airtel Digital TV to launch a movie premiere service called Miniplex.
Miniplex will premiere one movie every Friday for the first time on Indian television. In addition, the service, which is an ad free subscription based service will also showcase other recent movies.
In addition to DTH, Shemaroo also plans to launch Miniplex across various other platforms, like cable and online in a phased manner in the future.
Miniplex is a cross platform subscription-based movie premiere service that will provide the audiences an opportunity to view premiere and also premium movie content for a subscription fee of Rs 60 per month or Rs 3 daily. The Miniplex service will be available on channel number 162 on Airtel Digital TV.