web analytics

Shop CJ launches Telugu home shopping channe

MUMBAI: TV home shopping network
Shop CJ Network has forayed into the
Southern regional market with the
launch of a dedicated Telugu home
shopping channel, Shop CJ Telugu.
The channel, with original
programming in Telugu, is available
across all major cable TV platforms in
Andhra Pradesh and Telangana and will
be soon available on direct to home
(DTH) platform Sun Direct. The Telugu
channel was launched on Wednesday by
actress Tamanna.
Shop CJ Network CEO Kenny Shin said,
“The home shopping industry is
growing rapidly and similar trend is
witnessed in Telangana and Andhra
Pradesh market. With the launch of
24×7 Telugu home shopping channel we
have begun the process of introducing
region-specific niche channels.”
Shin added that the Telugu channel
will not only enhance its customer
base but also offer a platform for
regional brands to expand their
penetration. “We aim to offer new
innovative product categories and
change the entire home shopping
The company is targeting a gross
revenue of Rs 250 crore (Rs 2.5
billion) from Telangana and Andhra
Pradesh markets by the next fiscal.
“Shop CJ’s channel launch in Andhra
Pradesh and Telangana will strengthen
its presence in India. We are
expecting to generate Rs 250 crore
revenue from Andhra Pradesh and
Telangana alone by the next fiscal
year,” Shop CJ Network CFO N
Ramakrishnan said.
Shop CJ Network COO Dhruva Chandrie
added, “Shop CJ Telugu will offer an
array of products that are well
researched to match local
preferences. Our customisation
strategy is built on the principle of
offering consumers exactly what they
want with full comfort and quality
assurance. Communicating through
the local language will help Shop CJ to
consolidate in Telangana and Andhra
Shop CJ is expected to cross Rs 1200
crore (Rs 12 billion) turnover this
year recording a 40 per cent growth
over its sales of Rs 850 crore (Rs 8.5
billion) last fiscal. Home shopping on
television scores over internet-based
shopping because of its ability to
demonstrate the products’
Shop CJ features brands including
Electrolux, iBall, Prestige Cookware,
Sansui, Intex, Reebok, Maharaja
Kitchenware, Sia Jewellery, and
The home shopping channel was earlier
known as Star CJ. It was rebranded
following a change in ownership,
which saw Star India selling its 50 per
cent stake in the company to
Providence Equity for $63 million. CJ
O Shopping of South Korea owns the
remaining 50 per cent in the company.
Shop CJ claims that it is among the
leaders in the TV home shopping
market reaching over 6.5 crore (65
million) households in India and
currently caters to about 40 per cent
of the market.

Shop CJ launches Telugu home shopping channel

Leave a Reply

Your email address will not be published.

a © 2017 Frontier Theme