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Sony Entertainment firms up content team

MUMBAI: Multi Screen Media (MSM) is
building tie team for its flagship Hindi
GEC Sony Entertainment Television
(SET). Close on the heels of
appointing Danish Khan as business
head for the channel and Anup
Vishwanathan as head of marketing,
the company has now firmed up its
programming team with two senior
level appointments.
Anshuman Sinha is joining as SVP and
senior creative director of the
channel, while Ritesh Modi will take
charge as VP and creative director.
Together, Vishwanathan, Sinha and
Modi will form Khan’s core team,
driving the overall business of the
channel including channel growth,
viewership, and developing innovative
revenue opportunities.
Sinha comes with over 17 years of
experience and his forte lies in
synergising consumer sentiment with
progressive content.
Having more than 18 years of
experience, Modi specialises in non-
fiction reality show formats along
with an understanding of regional
markets.
MSM CEO NP Singh said, “Given rising
industry competitiveness, coupled
with a steady surge of growing
audience expectations, innovation has
become the key to success and
growth. It is imperative that
consumer insights dictate a channel’s
look and feel as well as programming.”
“The new team is not only seasoned
and versatile but also willing to go
the extra mile to ensure that
consumer choice becomes the key to
new offerings from SET, the flagship
channel of MSM. This new team is
committed to writing the next chapter
of our growth story and they have my
full support,” he added.

Sony Entertainment firms up content team




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  1. To fuel growth at Sony
    Entertainment Television (SET)
    Channel, MSM has appointed
    Anshuman Sinha as SVP & Senior
    Creative Director, and Ritesh Modi
    as VP & Creative Director
    Multi Screen Media (MSM)
    announced the appointment of
    Danish Khan as the EVP & Business
    Head for its flagship channel Sony
    Entertainment Television (SET).
    MSM has also roped in other top
    talent like Anup Vishwanathan,
    SVP & Head – Marketing,
    Anshuman Sinha, SVP & Senior
    Creative Director as well as
    Ritesh Modi, VP & Creative
    Director, who will form Danish
    Khan’s core team, working
    alongside a battery of seasoned
    marketing and creative
    professionals.
    According to a company
    statement, this team, a carefully
    chosen team of like-minded
    successful professionals is a key
    strategic move for SET – a
    channel that pioneered and
    continues to inspire new waves in
    television programming, with
    blockbuster movie premieres, big
    format non – fiction shows and an
    impressive array of fiction shows
    like Indian Idol, Kaun Banega
    Crorepati, Bade Acche Lagte Hain,
    Sankat Mochan Mahabali Hanuman,
    Suryaputra Karn, Maharana
    Pratap, Itna Karo Na Mujhe Pyar,
    CID and Crime Patrol.
    As the man at the helm, for SET,
    Khan will be driving the overall
    business of the channel including
    its objectives of channel growth,
    viewership and developing
    innovative revenue opportunities.
    Besides being a seasoned industry
    champion, who has a telling
    experience in both the marketing
    and the creative side of the GEC
    space, Khan has earlier spent ten
    years in MSM in various marketing
    roles.
    In his new role, Vishwanathan will
    be working closely with Khan to
    amplify and support efforts
    towards the growth of SET and to
    substantiate the brand equity for
    the channel, primarily with its
    viewership base.
    During the course of his work
    across various advertising
    agencies such as Leo Burnett,
    Mudra Communications and McCann
    Erickson, Vishwanathan has
    earlier serviced the SET portfolio
    from the agency side, for six long
    years. He moves from Times
    Network where he was the
    Marketing Head of the English
    Movie cluster.
    In the field of creative content,
    Anshuman Sinha is a name to
    reckon with since he’s ranked
    amongst India’s leading content
    specialists. With 17 years of work
    experience backing him, his forte
    lies in synergizing consumer
    sentiment with progressive
    content.
    Sinha will join forces with Ritesh
    Modi in charting a new and
    exciting creative course for SET.
    Modi, who has 18 years of working
    life behind him, specializes in
    non-fiction reality show formats
    and has a deep understanding of
    regional markets.
    N.P Singh, Chief Executive
    Officer, MSM, said, “Given rising
    industry competitiveness coupled
    with a steady surge of growing
    audience expectations, innovation
    has become the key to success and
    growth. It is imperative that
    consumer insights dictate a
    channel’s look and feel as well as
    programming.”
    “The new team is not only
    seasoned and versatile but also
    willing to go the extra mile to
    ensure that consumer choice
    becomes the key to new offerings
    from SET – the flagship channel of
    MSM. This new team is committed
    to writing the next chapter of our
    growth story and they have my
    full support,” he added.
    http://www.exchange4media.mobi/story.aspx?news_id=61851

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