and Sony ESPN HD in collaboration
with ESPN on 17 January.
With this SPN has extended its sports
clusters to four channels namely Sony
ESPN, Sony ESPN HD, Sony Six and
Sony Six HD.
As was reported earlier by
Indiantelevision.com, one of SPN’s
existing sports channels Sony Kix has
been re-branded as Sony ESPN.
The Sony ESPN channels will benefit
from both SPN’s existing portfolio of
sports and content, plus ESPN’s
position in sports and more than 1000
hours of programming per year from
its portfolio of sports rights, original
programming, sports documentaries
and studio programmes. The Sony
ESPN channels will kick-off their
sporting calendar with the live
broadcast of the first Grand Slam of
the year, the Australian Open.
Later this year, the collaboration
between SPN and ESPN will also see
the launch of new multi sport digital
website and mobile app that will
compliment the sports channels as
well as ESPN cricinfo and Sony LIV’s
SPN and ESPN are also looking at
developing ESPN cricinfo programming
in the coming months around major
cricket events and to complement
cricket coverage on the Sony ESPN
and Sony Six channels.