MSM’s existing Sony KIX sports channel will be rebranded SONY ESPN and the two companies will launch other new channels in the coming months. Along with SONY SIX, all the channels will deliver a powerful sports lineup to sports fans.
NP Singh, CEO, Multi Screen Media (MSM):
“Our partnership with ESPN is just what the sports aficionado has been waiting for. Stylised, insightful sports content presented by the best sportscasters in the business. For consumers in India and the subcontinent, sports television viewing will change dramatically since they will soon have access not only to more content but also the widest array of sports lineup, ever available.”
ESPN will add to that by delivering more than 1000 hours of programming per year from its portfolio of sports rights, original programming and studio programs. Live sports content in the deal includes major U.S. college football (including the College Football Playoff and comprehensive coverage of the college football bowl season); major U.S. college basketball (including the March Madness® NCAA Championship Tournaments); NCAA college sport championships from baseball, softball, lacrosse, soccer; Boxing (including Premier Boxing Champions and ESPN’s Big Fights Library); X Games; ESPN Films Emmy-Award Winning 30 For 30 documentaries and more.