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Sony & Espn to launch new Sports Channels

MSM’s existing Sony KIX sports channel will be rebranded SONY ESPN and the two companies will launch other new channels in the coming months. Along with SONY SIX, all the channels will deliver a powerful sports lineup to sports fans.

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NP Singh, CEO, Multi Screen Media (MSM):

“Our partnership with ESPN is just what the sports aficionado has been waiting for. Stylised, insightful sports content presented by the best sportscasters in the business. For consumers in India and the subcontinent, sports television viewing will change dramatically since they will soon have access not only to more content but also the widest array of sports lineup, ever available.”
ESPN will add to that by delivering more than 1000 hours of programming per year from its portfolio of sports rights, original programming and studio programs. Live sports content in the deal includes major U.S. college football (including the College Football Playoff and comprehensive coverage of the college football bowl season); major U.S. college basketball (including the March Madness® NCAA Championship Tournaments); NCAA college sport championships from baseball, softball, lacrosse, soccer; Boxing (including Premier Boxing Champions and ESPN’s Big Fights Library); X Games; ESPN Films Emmy-Award Winning 30 For 30 documentaries and more.




6 Comments

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  1. MSM’s existing Sony KIX sports
    channel will be rebranded as
    Sony ESPN and the two
    companies will launch other new
    channels in the coming months
    Multi Screen Media (MSM) and
    ESPN have come together in a
    long-term agreement to serve
    sports fans in India and across
    the Indian subcontinent.
    Through the collaboration they
    will bring new offerings to
    Indian sports fans including
    new SONY ESPN sports channels
    and anew multisport website
    and app. This collaboration
    between two of the most
    respected brands in Indian
    media and sports will provide a
    powerful portfolio of sports
    rights and the leading
    collection of digital sports
    assets in India.
    MSM’s existing Sony KIX sports
    channel will be rebranded SONY
    ESPN and the two companies
    will launch other new channels
    in the coming months. Along
    with SONY SIX, all the channels
    will deliver a powerful sports
    lineup to sports fans.
    In collaboration with MSM,
    ESPN will launch a co-branded
    localized multisport website
    and app, which will provide
    coverage of cricket, football,
    tennis, the NBA, badminton,
    field hockey and more. MSM’s
    SONY LIV will also benefit from
    the collaboration, increasing
    its current sports offerings
    significantly. ESPN cricinfo,
    the number one digital cricket
    destination in India and
    globally, will continue to
    deliver comprehensive coverage
    and will complement and cross-
    promote the new digital
    properties and sports channels.
    Among the new co-branded
    multisport website, sonyliv.com
    and espncricinfo.com, sports
    fan will receive sports content
    from across categories,
    geographies and time zones.
    There will be a robust social
    media presence for the new co-
    branded media platforms and, an
    online programming guide for
    television.
    Components of the
    collaboration require
    regulatory approvals, for which
    the process is currently
    underway.
    NP Singh, CEO, Multi Screen
    Media (MSM), said, “Our
    partnership with ESPN is just
    what the sports aficionado has
    been waiting for. Stylized,
    insightful sports content
    presented by the best
    sportscasters in the business.
    For consumers in India and the
    subcontinent, sports television
    viewing will change
    dramatically since they will
    soon have access not only to
    more content but also the
    widest array of sports lineup,
    ever available.”
    “MSM’s association with ESPN
    is holistic and embraces both
    television and digital formats.
    Not only are we about to set
    the frontiers in sports content
    and distribution but we will
    most likely set the trends as
    well. Going further, both
    companies will also explore
    collaboration on the
    development of other original
    sports programs,” he added.
    Russell Wolff, Executive Vice-
    president and Managing
    Director, ESPN international,
    said, “ESPN’s focus around the
    world is simple: to serve sports
    fans. This exciting, long-term
    collaboration between ESPN and
    MSM will serve Indian sports
    fans with exceptional products,
    content and coverage through
    the combined strengths and
    expertise of our two
    companies, which each have a
    strong heritage of leadership
    and innovation in India. We are
    very excited to be working with
    Sony, one of the leading
    television channels in India, on
    the opportunities that lie
    ahead.”
    MSM’s current sports rights
    portfolio in India includes the
    UEFA Euro 2016, top European
    football leagues (including La
    Liga, The FA Cup and Serie A),
    the NBA, the NFL, the IRB
    Rugby World Cup, UFC, TNA
    Wrestling, NASCAR and more.
    ESPN will add to that by
    delivering more than 1000
    hours of programming per year
    from its portfolio of sports
    rights, original programming
    and studio programs. Live
    sports content in the deal
    includes major U.S. college
    football (including the College
    Football Playoff and
    comprehensive coverage of the
    college football bowl season);
    major U.S. college basketball
    (including the March Madness®
    NCAA Championship
    Tournaments); NCAA college
    sport championships from
    baseball, softball, lacrosse,
    soccer; Boxing (including
    Premier Boxing Champions and
    ESPN’s Big Fights Library); X
    Games; ESPN Films Emmy-Award
    Winning 30 For 30
    documentaries and more.
    http://www.exchange4media.mobi/story.aspx?news_id=61936

  2. It will more show Americal sports.

  3. [quote=’MJ786′ pid=’42536′ dateline=’1444204889′]
    hope they dont take E from ESPN and add in between instead of I 😀
    [/quote]

    Many will watch if they do so ::D If content is good then it can become premium channel.

  4. Too many sports channels already and few more soon 🙁

  5. Wow!

  6. hope they dont take E from ESPN and add in between instead of I 😀

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