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Sony Liv launches second original show ‘Liv Shutter’

MUMBAI: Buoyed by the response to its
recently launched original online show
‘Love Bytes’, Multi Screen Media
(MSM’s) digital video entertainment
brand Sony Liv is all set to roll out its
second exclusive digital web series
‘Liv Shutter’ starting 21 October.
Viewers can watch the show’s
episodes every Wednesday on the Sony
Liv mobile app and also on the website.
In a recent interaction, MSM CEO NP
Singh had said that at the end of 10
episodes, ‘Love Bytes’ had already got
1.5 million video views and Liv’s total
video consumption, because of the
original series, grew 300 per cent
since the launch of the first show.
“There are more shows in development
currently so you will see lots of
action on Sony Liv. We are
aggregating third-party content as
well,” he had stated.
MSM Digital Entertainment EVP and
head Uday Sodhi said, “Liv Shutter’s
format is refreshingly new and
something that our young and
cosmopolitan audiences will connect
with instantly. It is a show about
finding your own hidden talent and
unleashing your full potential. It is
inspirational, snappy and extremely
engaging, making it the perfect kind
of entertainment to catch on-the-go
on one’s preferred mobile device.
Moreover, it is a show where the
audience can move from behind the
scenes, into the show; thereby
making it the first of its kind
interactive show.”
‘Liv Shutter’ will be the first social
show on a digital platform as it
centres on self-realisation and
inspiration. This show turns the
spotlight on how the youth can push
the limits of achievement and with a
little positive nudge can overcome any
shortcomings that they believe they
possess. It invites the viewers to be a
part of the show as it gives them an
opportunity to shed their inhibitions
and show the world what they got.
“With this show and its unique
treatment, Sony Liv has established
its deep commitment to enthralling
viewers with original content tailored
specifically for the digital medium,”
Sodhi added.

Sony Liv launches second original show ‘Liv Shutter’

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