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Sony Max2 launches short-format show ‘Lights, Camera, Kissey’

MUMBAI: With a large library of
evergreen films, Sony Max2 will
unearth stories that took place during
the making of these movies and
showcase them through innovative
peripheral programming titled ‘Lights,
Camera, Kissey’.
These stories have been finalised
after extensive research by the
channel including discussions with
industry experts.
Sony Max and Max2 senior EVP Neeraj
Vyas said, “Our endeavour at Max2
has been to not only present great
Hindi cinema to our audiences, but
also to showcase the unknown details
that went into making such films
legendary. With ‘Lights, Camera,
Kissey’, it is our aim to establish a
bond between the movies and the
consumers—a bond that is real yet
rarely spoken of.”
The three-minute show will air before
six different movie slots during the
day and will unveil three new stories
every week. The show premiered first
on the network’s digital platform
Sony Liv on 3 October and will be
followed by a telecast on Max2 on 10
Max2 SVP programming Udayan Shukla
stated, “Story telling is a tool that
works well across age groups. The
new short format peripheral
programming goes beyond showcasing
trivia and unearths stories that took
place during the making of these
iconic films. Indore is a big Hindi-
speaking market wherein Hindi cinema
has always managed to establish that
connect with audiences.”
The channel has roped in actor and
television personality Shekhar Suman
as the storyteller for the new show.
Suman will take viewers on a journey
of Hindi cinema and will present
intriguing stories behind well-known
movie hits, undiscovered facts about
famous actors, and what made them
larger than life.
Suman’s experience and connections
have also been leveraged to cull out
insightful stories for audiences.
Suman added, “The unheard stories of
a film make it more memorable and
create a holistic movie-watching
experience. For instance, ‘how Shah
Rukh Khan escaped death on the sets
of Koyla’ or ‘how Sridevi did a comedy
scene just a few days after her
father’s death for the movie Lamhe’
or ‘how a song was composed on the
tune of National Anthem for the movie
Through this association, Sony Liv will
present these stories to its viewers
on their digital devices, which they
can access anytime, anywhere. Each
episode will first be showcased on
Sony Liv, followed by Max 2.

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